Articles By: David Sonn
10 Best Practices for Successful Surveys
Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 10 tips for greater survey success.
Read MoreWhy I Love Paid Search
Sometimes, something that sounds too good to be true actually isn’t. Paid Search (or Search Engine Marketing) really is one of the most effective and cost-efficient forms of advertising currently available. Read all about why Arc’s president is in love with Paid Search.
Read MoreA Discussion of the Steve Jobs Biography
Like many of you, we’ve read the recent biography on Steve Jobs. And that just made us want to talk about it. So we’ve started a conversation on what we found interesting, revealing, inspiring, and everything in between.
Read our take and share your thoughts on one of the most influential business leaders of our generation.
Read MoreProjecting Online Ad Revenue
Entrepreneurs planning online ventures are often confused when it comes to projecting advertising revenue. I offer the following guidelines on how you can calculate revenue projections for your business plan.
Read MoreThe Right Way to Build Brand(s) via Twitter
Faceless tweets from a logo, links, links and more links, and what you did last weekend are all poor form. It’s time to implement a real Twitter strategy for building your company and staff brands all while providing meaningful content with context. Here are my “How to” steps. Read on…
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