Category: Opinions
Why I Love Paid Search

Sometimes, something that sounds too good to be true actually isn’t. Paid Search (or Search Engine Marketing) really is one of the most effective and cost-efficient forms of advertising currently available. Read all about why Arc’s president is in love with Paid Search.
Read MoreHollywood’s Most Glamorous Night Goes Mobile

The Academy Awards isn’t just the most glamorous night in Hollywood. It’s also a terrific case study for how to build interaction with your customers and connection to your brand through modern technology.
Read MoreThe Steve Jobs Guide to Terrible Management

Arc’s Matt Ulmer attended a book talk with Steve Jobs biographer Walter Isaacson. The author had some interesting things to say about business leaders looking to take advice from the life of one of history’s most successful CEOs.
Read MoreA Discussion of the Steve Jobs Biography

Like many of you, we’ve read the recent biography on Steve Jobs. And that just made us want to talk about it. So we’ve started a conversation on what we found interesting, revealing, inspiring, and everything in between.
Read our take and share your thoughts on one of the most influential business leaders of our generation.
Read More2012 Technology Predictions

What will happen with the world of technology in 2012? The super-connected technophiles of Arc Intermedia know.
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