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Category: Tips

10 Best Practices for Successful Surveys

Author: Posted: May. 16th, 2012 Category: Tips Tags:
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10 Best Practices for Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 10 tips for greater survey success.

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Don’t Sound Like Everyone Else

Author: Posted: Apr. 11th, 2012 Category: ShopTalk Tags:
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shopTalkImageStandOut

Too many of us fill our marketing messages with nonspecific and unsubstantiated claims that we are the best, the cheapest, the One Your Should Buy. It’s time to stop telling potential customers we’re the best and start showing them. This article will teach you how.

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SEO 101: Keyword Research Simplified

Author: Posted: Mar. 29th, 2012 Category: ShopTalk Tags: No Comments

Arc SEO 101

Keyword Research is the key to your entire search engine optimization effort. In this installment of SEO 101, Ron takes you through the essential elements of successful keyword research, from relevancy to search volume to competitive analysis.

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SEO 101: How Linking Works in Organic Search

Author: Posted: Mar. 9th, 2012 Category: ShopTalk Tags: One Comment

Arc SEO 101

In this SEO 101 session, Arc Intermedia explains how links to your site are seen by search engines and how your current relationships translate into beneficial connections.

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Hollywood’s Most Glamorous Night Goes Mobile

Author: Posted: Feb. 27th, 2012 Category: Misc. Tags:
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shopTalkImageAAs

The Academy Awards isn’t just the most glamorous night in Hollywood. It’s also a terrific case study for how to build interaction with your customers and connection to your brand through modern technology.

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