Development
Lead Capture and Microsites
Landing Pages
One of the most effective methods of generating leads is a carefully developed landing page.
Statistics consistently show that when consumers are driven to a single page focused on a specific offering or product, that page will outperform a website containing the same information. Therefore, particularly when you’re embarking on a Paid Search Campaign (SEM), a landing page needs to be part of your plan.
Through research and experience, we have learned the critical elements for landing pages to attract, capture, and deliver leads. We have also developed a large number of successful multi-channel campaigns that leverage banner ads, direct mail, and print advertising to drive prospects and customers to our clients’ landing pages.
Microsites
When our clients have a unique offering or want to promote special content with a limited shelf life, they’ll often call on us to build “microsites.” These quick-turnaround sites usually consist of no more than three or four pages, but they can incorporate such features as video, demos, documents, and lead generation forms.
If you’re ready to maximize your campaign, we’re ready to show you the benefits of lead capture pages and microsites.
