Exterminator’s Growth Starts Online

Client:

Arrow Exterminators – one of the nation’s largest pest control companies with over 70 locations in Southeastern U.S.

Goal:

Gain more customers.

Solution:

Designed a website with a lifestyle feel aimed at consumers, with the primary goal of lead generation. Users can find locations, request services and price quotes, pay online and learn all about the pests they are combating. It also reinforces their environmentally “green” practices and their commitment of “Going beyond the call” to protect families, property and the environment.

This fully content managed website allows Arrow’s staff to easily add and edit pages, text, photos, files and more. There is also a contest tool in which they can create an infinite number of sweepstakes to generate leads and repeat traffic. The site also includes such features as social bookmarking, blogs, email sign up, special offers, keyword search and a Media Library.

Highlights:

With a strong website in place, marketing tactics such as Paid Search, SEO, Email marketing and print advertising could more effectively deliver conversions. The company has dramatically increased its customer base due in part to the website.