Email marketing is not dead. It’s just misused.
Consumers, especially in business-to-business industries, still rely heavily on email communications. Arc Intermedia develops HTML email marketing campaigns guided by goals and focused on conversions. A tactic referred to as “drip marketing” requires a strategic plan with multiple prospect touch points driven by their previous actions. While these programs can be complex, we’re able to leverage email communications to work in tandem and support other marketing efforts to accomplish client goals.
We provide complete program development, including strategy, messaging, coding, distribution, and reporting. Very importantly, we design responsive, HTML emails to optimally deliver the message and call-to-action across computer, tablet, and mobile devices to enhance the likelihood of conversion.