With time spent on mobile devices rapidly outpacing desktop computer engagement, marketing to mobile users is critically important. While there is overlap with other digital tactics, specific strategies for the mobile platform, such as mobile-tailored advertising, text message marketing, and app sponsorship, help connect directly with a mobile audience.
Arc Intermedia first identifies clients’ goals, audiences, and geographic targets to develop mobile-specific marketing plans. We then provide messaging, media buying, and distribution to pinpoint the specific users we want to engage. We monitor programs daily and provide our clients with ongoing analysis and recommendations.