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Re-targeting Advertising

Re-Targeting

Re-targeting involves serving previous website visitors a targeted ad on other websites. In sales jargon, these visitors are “warm leads” who didn’t convert the first time and are generally still worth pursing.

This tactic is a useful way to get more out of other marketing efforts that initially brought the prospect to a website but didn’t take the desired action. It provides multiple opportunities to re-market to those prospects, whether they originated from an online or offline method.

Arc Intermedia develops extensive re-targeting programs from beginning to end, providing strategy, messaging, ad writing and design, visitor pixeling, media buying, reporting, and complete program management. Our powerful online media buying platform allows us to buy ad space at lower costs and then filter geographic location and dayparting for better efficiency.

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Arc Intermedia's Re-targeting Efforts Include:

Ad Writing & Design

Seasoned copywriting and pixel perfect design aligned to deliver results.

Behavioral Marketing

Tracking website users’ behavior to understand why they left and how to re-engage them.

Audience Targeting

Can target specific prospects based on pages visited and engagement levels.

Big Inventory

Our wide reach allows us to secure ad placement across hundreds of thousands of websites.

Programmatic Buying

Leveraging powerful DSPs to find and bid on media in milliseconds and avoid overpaying.

Campaign Management

Daily monitoring and adjustments for maximum return.

Robust Reporting

Detailed monthly reports on traffic, conversions, recommendations, and more.

Ongoing Analysis

No laurel resting here – constant analyses of what’s working to optimize campaign effectiveness.

Additional Resources and Knowledge

We produce original content on digital marketing in general and re-targeting in particular. Our clients often reference our articles for new insights and ideas.

Below is a sampling of recently added resources.