SEO Rockstar Amps Up Arc Intermedia
Philadelphia-based Arc Intermedia has inked search expert Ron Sansone to lead their Search Engine Optimization (SEO) and Paid Search programs.
Sansone comes to Arc Intermedia from a senior-level position within the national search practice of the global digital marketing agency Razorfish. There he managed the search content team and developed search and social media strategies for such high profile accounts as ABC, Victoria’s Secret, and Johnson & Johnson.
“We are thrilled to bolster our team with someone of Ron’s caliber,” says David Sonn (@davidsonn), president of Arc Intermedia.
“Our mission is to provide clients with effective lead generation, increased customer acquisition, and greater online visibility. Strategically managed SEO and SEM programs are critical tactics for achieving these objectives. Ron’s expertise and guidance makes us an even more powerful partner and is a huge win for our clients.”
Adding a human touch to SEO, Sansone approaches Search Marketing with eyes fixed beyond technical optimization. Along with his experience, a master’s degree in public relations and a bachelor’s degree in advertising have helped Sansone understand that effective online marketing communications must connect with the true interests of online audiences to secure strong returns for clients. He focuses on semantic differentiation within user queries to identify competitive language gaps and rising keyword-level trends.
As Arc’s Director of Search and Online Marketing, Sansone is charged with advancing the company’s integrated marketing programs and processes. This includes devising Paid and Organic Search best practices, incorporating new marketing technology tools and standardizing reporting methodologies. He will also serve as a client intelligence resource – analyzing client data sets, providing education/consultation, and keeping current with the online marketing landscape – to elevate clients’ marketing efforts.
Sansone’s integrated marketing duties further extend into social media, public relations, remarketing, and online advertising efforts – ensuring all of a client’s programs work together toward a primary goal.
To learn more about Ron, read his bio here.