A Well-Caffeinated Hello
When you type the word “caffeine” into a browser, what are you looking for? Are you jonesing for a hotter-upper? Interested in the latest Google tweaks? Maybe you’ve heard about inhalable caffeine and are wondering when the FDA will weigh in.
As an online marketer, it’s my job to ferret out meaning from the various phrases you type to find information. And I like to think I’m pretty good at it.
My name is Ron Sansone, and I’m Director of Search & Online Marketing for Arc Intermedia — the latest addition to the team, in fact.
My role is to interpret the semantics behind what you and others do and say in order to match the right business to the right audience online. It’s this focus that has led me to dive headlong into search engine optimization (SEO), paid search or search engine marketing (SEM), social media, and online public relations. Think of it as a sociological quest for meaning: I’m here to help you (1) find your audience, (2) learn what they desire, and (3) discover how best to meet their needs.
This philosophy fuels the strategies behind all marketing initiatives, and it’s no easy task online. Growing into this role required me to study the ins and outs of search engines, immerse myself in social ethnography, pour through analytics data, and read more lines of code than I care to count. But I do it because I have a unique, nagging interest in communication and the many ways in which it flows.
Because while the principles of marketing remain the same, interaction pathways have changed. We now exist in a public forum of democratized information where everything is logged and everyone has a voice. Any way you slice it, the online landscape is a tricky place to navigate – especially if you’ve got a product to move.
I’ve helped Fortune 100s and benevolent nonprofits alike navigate this space, and now I’m here to help you. Why? Because like information, I believe online marketing should be democratized, allowing the best offering to reach the right audience. The size of a company doesn’t matter online; only quality matters (well, that and ROI).
As part of the Arc team, I’m surrounded by like-minded colleagues who see the amazing potential not only within the new communication landscape but also within our clients. I’m excited to add my own insights to the holistic strategies of the agency – a challenge as rewarding for me as it is humbling. Matching the vision of Arc Intermedia takes a sharp focus… bringing me back to caffeine.
It’s Tuesday. You’re a mug in already, and you’re hoping the line at Starbucks isn’t stretching out the door. Am I in the ballpark?