Menu

Shop Talk

Digital marketing news, tips, and bright ideas.

opinions opinions

David Sonn
Opinions

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here’s an explanation of the business impact and why SEO has never been more important.

Katie Schieder
Opinions

The Arc Team is Thankful – for the Tools that Help Us

This holiday season the Arc team is taking a moment to think about the tools we are thankful for and how they help us do our job. Read this list of our favorite tools.

Ron Sansone
Opinions

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Ron Sansone
Opinions

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Ron Sansone
Opinions

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

Katie Schieder
Opinions

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

Katie Schieder
Opinions

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple’s new ad is making people angry with three words – “whats a computer?” Why did they do this? Is the ad sending the right message? What can we learn?

Ron Sansone
Opinions

Moz Keyword Explorer: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia’s Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Matt Ulmer
Opinions

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral’s blog explains why.

Katie Schieder
Opinions

5 Things You Should Know About Data in Digital Marketing

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

Ron Sansone
Opinions

Small Businesses: Don’t Get Boxed Out by Mobile-First

We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.

Matt Ulmer
Opinions

Is Google an “Answer Engine” Now?

If Google is an “answer engine” now, do you need to adjust your search engine optimization marketing efforts? Find out in this brief write-up.

Shop Talk Categories
  • Arc
  • News
  • Tech
  • Opinons
  • People
  • Tips
Arc Logo IconFast Facts
  • Established:January 2010
  • Located:Philadelphia, PA Suburb
  • Client Locations:U.S. & UK
  • Client Size:>$10MM in Revenue
  • Industries Served:Unlimited