The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.
Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.
We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.
If Google is an “answer engine” now, do you need to adjust your search engine optimization marketing efforts? Find out in this brief write-up.
SEO and SEM don’t need to be enemies. Here’s 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.
Do you ever get the feeling you’re being followed? Ad retargeting is an effective way to get users back to your website. We take a look at a few of the benefits.
Blogger outreach is not dead! It’s, in fact, still a very effective marketing tactic when done right. Here’s our expert tips on executing a successful outreach campaign.
Banner advertising still has a bad reputation. However, with technology, RTB ,and granular control, the game has really changed. Look at how it can be done now.
Most people are first exposed to your company via your website. Is your site designed to be the first line of awareness and sales? This article can help you sharpen your most influential marketing tool.
Advertisers claim that online re-targeting converts 20 percent higher than other online marketing efforts. Are you taking advantage of re-targeting?
What do you do when consumers don’t search for the type of product or service you offer? You read this article on how online marketing can get your message in front of your target audience.
Your website is a consumer’s first impression of your company. Not your beautiful offices or expertly trained staff answering the phone. If your website isn’t polished, professional, and perfect, your company isn’t respected. It’s as simple as that.
The blackout during the Super Bowl convinced companies that real-time marketing via Twitter is a new and lasting marketing trend. This article argues that those companies are wrong.