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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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Matt Ulmer
Opinions

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral’s blog explains why.

Katie Schieder
Opinions

5 Things You Should Know About Data in Digital Marketing

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

Ron Sansone
Opinions

Small Businesses: Don’t Get Boxed Out by Mobile-First

We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.

Matt Ulmer
Opinions

Is Google an “Answer Engine” Now?

If Google is an “answer engine” now, do you need to adjust your search engine optimization marketing efforts? Find out in this brief write-up.

Patrick Coyne
Opinions

5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don’t need to be enemies. Here’s 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.

Patrick Coyne
Opinions

They’re Following You! (Or How I Learned to Love Ad Re-targeting)

Do you ever get the feeling you’re being followed? Ad retargeting is an effective way to get users back to your website. We take a look at a few of the benefits.

Patrick Coyne
Opinions

Blogger Outreach: The Wrong Way to Do It

Blogger outreach is not dead! It’s, in fact, still a very effective marketing tactic when done right. Here’s our expert tips on executing a successful outreach campaign.

David Sonn
Opinions

Have You Considered Online Display Advertising, Lately?

Banner advertising still has a bad reputation. However, with technology, RTB ,and granular control, the game has really changed. Look at how it can be done now.

Matt Ulmer
Opinions

Your Website is Your Brand — What is it Saying About You?

Most people are first exposed to your company via your website. Is your site designed to be the first line of awareness and sales? This article can help you sharpen your most influential marketing tool.

David Sonn
Opinions

Why You Need to Be Re-targeting

Advertisers claim that online re-targeting converts 20 percent higher than other online marketing efforts. Are you taking advantage of re-targeting?

Matt Ulmer
Opinions

What to Do When Consumers Don’t Realize They Want What You Have

What do you do when consumers don’t search for the type of product or service you offer? You read this article on how online marketing can get your message in front of your target audience.

Matt Ulmer
Opinions

Is Your Website Killing Your Company?

Your website is a consumer’s first impression of your company. Not your beautiful offices or expertly trained staff answering the phone. If your website isn’t polished, professional, and perfect, your company isn’t respected. It’s as simple as that.

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