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Digital marketing news, tips, and bright ideas.

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

Chrome Ad-Block Browser: Making the Internet Less Annoying

Google Chrome has launched the new version of its browser with ad blocking technology. Read about the update, why they made this decision, and how it impacts marketers as well as users.

Rasheed HendricksRasheed Hendricks

What are Wireframes? 5 Reasons Wireframes are Important

Learn what wireframes are, ways they are created, and reasons why they are important to the overall design and development process of a modern website.

Mike MaierMike Maier

What is an SEO Tech Audit, and Why Do I Need One?

What is an SEO tech audit and how can it help improve the indexation of your website? Learn about the benefits of a Search Engine Optimization technical audit and see a basic tech audit outline now.

Patrick CoynePatrick Coyne

Becoming a Marketing Hero: What Benchmarks to Use to Set Goals for Success

Learn why understanding what marketing benchmarks to use and how to evaluate them is vitally important to your overall success.

Matt UlmerMatt Ulmer

3 Ways to Combat Facebook’s News Feed Restrictions

Facebook's recent update is limiting the reach and visibility of company pages. Don't let Facebook dictate your strategy. Read about how you can use a combination of proven tactics to reach your audience.

David SonnDavid Sonn

How to Keep Standing When Google and Facebook Pull the Rug from Under Your Marketing

When Google and Facebook change how you can reach prospects, what should you do? Arc Intermedia gives the answers.

Matt UlmerMatt Ulmer

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple's new ad is making people angry with three words - "whats a computer?" Why did they do this? Is the ad sending the right message? What can we learn?

Katie SchiederKatie Schieder

Facebook: Bringing People Closer Together, Not Closer to Your Site

Facebook just announced an algorithm update that favors meaningful social interactions with friends and family. What does this mean for your business? Learn how this could impact your posts and your site.

Katie SchiederKatie Schieder

Arc Intermedia’s Free Digital Marketing Tools

Arc offer's a variety of tools and resources to help you manage and improve your digital marketing strategy.

Katie SchiederKatie Schieder

Happy Holidays!

Our holiday message to you.

David SonnDavid Sonn

Discover Arc’s Free UTM Generator and Tracker

Want to know how much traffic you receive from each individual marketing campaign? Want to know how many clicks each external link earns you? Want to know which marketing tactics provide the most traffic to your site? Use Arc’s free UTM Generator and Tracker...

Katie SchiederKatie Schieder

Top 5 Big Topics at Pubcon Las Vegas 2017

Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia's Ron Sansone covers the five biggest topics covered at the Pubcon...

Ron SansoneRon Sansone

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.