Do You Need a Mobile App or a Mobile Website?

Mobile App vs. Mobile WebsiteBy now you probably realize that you need a mobile presence for the hundreds of millions of smartphone users.

But what should you do?  The default thought is to need an app, but there is also the option to develop a mobile-optimized version of your website. Which is the best avenue for you?

Mobile apps

Pros:

Cons:

 

Mobile websites

Pros:

Cons:

 

Conclusion

Whether you need a mobile app or a mobile website really comes down to the goal and intent of the platform.

Are you looking for a way for smartphone owners to interact with you the way they would on a computer? Than you probably only need a mobile-optimized version of your site, which will take less development time and (if done properly) will work universally across all mobile devices.

However, if you are delivering an offering such as a resource, a game, or a paid service that you expect users to return to, with the ability to login or even customize the functionality, you may want an app that they can download to and store on their phone. It may take more effort to build, but you will be in full control of the user experience and will be able to integrate with other features of the phone.

So, which is the right option for you?

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