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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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Matt Ulmer
Tips

Know the Differences Between Cost-per-Click, Cost-per-Conversion, and Cost-per-Tactic

Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.

Patrick Coyne
Tips

Google Mobile-First Index Myths

Do you know the difference between Mobile-First fact or fiction? We address common myths about link building, responsive design, AMP, expandable content, voice search, and more.

David Sonn
Tips

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple’s App Store Search Ads offering, as well as tips for app marketers.

Patrick Coyne
Tips

Rel=”nofollow” – What is it and How Does it Benefit SEO?

When used correctly, rel=”nofollow” can be your best friend. But if you don’t understand it, it can lead to some big technical issues with your site. This post covers the basics of using the rel=”nofollow” and offers examples of when you would want to implement it.

Matt Ulmer
Tips

How Do You Know Your Marketing Efforts Are Working?

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

Katie Schieder
Tips

How Can Inbound Marketing Help You Generate Traffic, Acquire Leads, and Convert Leads to Customers?

Do you prioritize converting leads into customers, but struggle to generate website traffic and leads? Learn how inbound marketing and content can help you generate quality traffic, acquire leads, and convert those leads into customers.

Matt Ulmer
Tips

Vital Tips for Website Analysis in 2017

If you’re evaluating your site performance as a whole, you’re doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

Matt Ulmer
Tips

What Do We Mean When We Say a Conversion?

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It’s an essential element of digital marketing, and so we define what is and isn’t a conversion in this quick read.

Katie Schieder
Tips

List of Top Seven Things Marketers Need to Know about Marketing Automation

Marketing automation is an incredible tool for B2B and B2C companies of all sizes, but you should beware of the requirements and limitations prior to purchase.

David Sonn
Tips

Why a Web Version Matters for an App Venture

Learn the benefits of having a website serve some of the same core services as your app.

Matt Ulmer
Tips

Quick SEO Tip: Optimizing Content

Google has changed how it wants content written. The new key: Write for people. Learn what that means in this quick guide.

Mike Maier
Tips

Practical Web Development Tools and Resources

Another Listicle? ‘Fraid so, but this one is a bit different. This list includes our current favorite, practical tools and resources bundled up in a tight little package.

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