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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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Tips

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple’s App Store Search Ads offering, as well as tips for app marketers.

Tips
Tips

Rel=”nofollow” – What is it and How Does it Benefit SEO?

When used correctly, rel=”nofollow” can be your best friend. But if you don’t understand it, it can lead to some big technical issues with your site. This post covers the basics of using the rel=”nofollow” and offers examples of when you would want to implement it.

Tips
Tips

How Do You Know Your Marketing Efforts Are Working?

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

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Tips

How Can Inbound Marketing Help You Generate Traffic, Acquire Leads, and Convert Leads to Customers?

Do you prioritize converting leads into customers, but struggle to generate website traffic and leads? Learn how inbound marketing and content can help you generate quality traffic, acquire leads, and convert those leads into customers.

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Tips

Vital Tips for Website Analysis in 2017

If you’re evaluating your site performance as a whole, you’re doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

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Tips

What Do We Mean When We Say a Conversion?

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It’s an essential element of digital marketing, and so we define what is and isn’t a conversion in this quick read.

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Tips

List of Top Seven Things Marketers Need to Know about Marketing Automation

Marketing automation is an incredible tool for B2B and B2C companies of all sizes, but you should beware of the requirements and limitations prior to purchase.

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Tips

Why a Web Version Matters for an App Venture

Learn the benefits of having a website serve some of the same core services as your app.

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Tips

Quick SEO Tip: Optimizing Content

Google has changed how it wants content written. The new key: Write for people. Learn what that means in this quick guide.

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Tips

Practical Web Development Tools and Resources

Another Listicle? ‘Fraid so, but this one is a bit different. This list includes our current favorite, practical tools and resources bundled up in a tight little package.

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Tips

79 SEO Myths: A Comprehensive List of the Most Common Search Engine Optimization Misconceptions

With so much information on the web, Arc Intermedia compiled a comprehensive list of 79 Search Engine Optimization myths. Browse our huge list of SEO misconceptions now!

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Tips

Why Your SEO Content Fails

Why does good SEO content fail? This blog post explores the many pitfalls experienced when creating optimized website content and executing a tactical plan.

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