Available Positions

Director of Digital Advertising

Company Overview

Arc Intermedia, headquartered near Philadelphia, PA, is a digital marketing agency hyper-focused on customer acquisition for B2B and B2C companies. Established in 2010, our agency is not limited to any one client vertical or industry, which makes for interesting and diverse assignments for our team. We are a full-service digital team of experienced, senior professionals who take pride in delivering real successes for our clients. With an increase in client demand, we’re now opening our doors to a new member who seeks to advance their career, make decisions, and be part of a very dynamic team.

Job Summary

Our growing digital advertising department has an opening for a senior, full-time paid advertising manager who wants to take the next step up in their career with added responsibility, direction, and compensation. In addition, the position will allow this person to work in the city and state of their choice.

At a top level, this person would help lead how the agency conducts digital advertising, will have input on tools and processes used, will direct lesser experienced co-workers, and will participate in client meetings, reporting, and new business pitches.

Core Duties/Responsibilities

This position allows for both leadership and hands-on roles. A typical month could include:

Lead Arc’s paid digital advertising strategies and management for clients
Participate in strategy meetings on the best way to achieve client goals
Provide research and forecasting for proposed campaigns
Write paid search ads and copy for display ads
Review performance results and make adjustments
Present results to clients and provide analysis
Share data both ways with SEO team
Setup call tracking and reporting
Setup and test site tracking and processes
Extensive use of analytics tools
Extensive keyword and bidding research
Research tools for the team to use

Requirements

Must have very deep, hands-on experience in the following:

Paid Search: Google, Bing/Yahoo
Display advertising – Programmatic, GDN
Geofencing
Retargeting
Social media advertising
Video/OTT/CTV
Reporting
Reporting suites and configuration (name them)
Ability to create custom dashboards and reports
Granular tracking and attribution, UTM, pixels, etc.
All facets of call tracking
Google Analytics; Knowledgeable and experienced with GA4

Process Requirements

Willing to work on East Coast time regardless of where you live
Willingness to fly to Philadelphia area if elsewhere for annual meetings
Discipline to self-manage and juggle multiple projects in a deadline-driven environment
Be a team leader
Embrace our culture and provide the upmost respect for co-workers
Be part of making the best work environment for all

Education & Experience

At least three to five years of working experience in digital advertising
Some experience in managing people
Bachelor’s degree (BA/BS) from a four year, accredited college or university
Expert proficiency with Microsoft Excel, Word, and PowerPoint required
Excellent writing skills

Bonus Points

Willingness to write thought leadership blogs
Willingness to create thought leadership videos
Desire to make our culture even better

Compensation

The Arc Intermedia team has been working from home for over 12 years and has honed a true work-life balance. We will never work in corporate offices. Our flexible balance includes the following mix:

Full-time work from home support with flexible hours
Occasional meetings at client locations barring travel/logistics limitations
Rarely ever overnight travel

In addition to making how you work super easy, we also provide:

Competitive salary based on experience
Referral commission plan
Paid vacation and major holidays
Your birthday is a paid day off!
401k plan with match
Medical, dental and, vision
Safety net: short-term disability
Parental leave

If this role excites you, we look forward to your submission!!