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Senior Digital Advertising Manager

Company Overview

Arc Intermedia, headquartered near Philadelphia, PA, is a digital marketing agency hyper-focused on customer acquisition for B2B and B2C companies. Established in 2010, our agency is not limited to any one client vertical or industry, which makes for interesting and diverse assignments for our team. We are a full-service digital team of experienced, senior professionals who take pride in delivering real successes for our clients. With an increase in client demand, we’re now opening our doors to a new member who seeks to advance their career, make decisions, and be part of a very dynamic team.

Job Summary

Our growing digital advertising department has an opening for a senior, full-time paid advertising manager who wants to take the next step up in their career with added responsibility, direction, and compensation. In addition, the position will allow this person to work in the city and state of their choice. 

At a top level, this person would help lead how the agency conducts digital advertising, will have input on tools and processes used, will direct lesser experienced co-workers, and will participate in client meetings, reporting, and new business pitches.

Core Duties/Responsibilities

This position allows for both leadership and hands-on roles. A typical month could include:

  • Lead Arc’s paid digital advertising strategies and management for clients
  • Participate in strategy meetings on the best way to achieve client goals
  • Provide research and forecasting for proposed campaigns
  • Write paid search ads and copy for display ads
  • Review performance results and make adjustments
  • Present results to clients and provide analysis
  • Share data both ways with SEO team
  • Setup call tracking and reporting
  • Setup and test site tracking and processes
  • Extensive use of analytics tools
  • Extensive keyword and bidding research
  • Research tools for the team to use

Requirements

Must have very deep, hands-on experience in the following:

  • Paid Search: Google, Bing/Yahoo
  • Display advertising – Programmatic, GDN
  • Geofencing
  • Retargeting
  • Social media advertising
  • Video/OTT/CTV
  • Reporting
  • Reporting suites and configuration (name them)
  • Ability to create custom dashboards and reports
  • Granular tracking and attribution, UTM, pixels, etc.
  • All facets of call tracking
  • Google Analytics; Knowledgeable and experienced with GA4

Process Requirements

  • Willing to work on East Coast time regardless of where you live
  • Willingness to fly to Philadelphia area if elsewhere for annual meetings
  • Discipline to self-manage and juggle multiple projects in a deadline-driven environment
  • Be a team leader
  • Embrace our culture and provide the upmost respect for co-workers
  • Be part of making the best work environment for all

Education & Experience

  • At least three to five years of working experience in digital advertising
  • Some experience in managing people
  • Bachelor’s degree (BA/BS) from a four year, accredited college or university 
  • Expert proficiency with Microsoft Excel, Word, and PowerPoint required
  • Excellent writing skills

Bonus Points

  • Willingness to write thought leadership blogs
  • Willingness to create thought leadership videos
  • Desire to make our culture even better

Compensation

The Arc Intermedia team has been working from home for over 12 years and has honed a true work-life balance. We will never work in corporate offices. Our flexible balance includes the following mix:

  • Full-time work from home support with flexible hours
  • Occasional meetings at client locations barring travel/logistics limitations
  • Rarely ever overnight travel

In addition to making how you work super easy, we also provide:

  • Competitive salary based on experience
  • Referral commission plan
  • Paid vacation and major holidays
  • Your birthday is a paid day off!
  • 401k plan with match
  • Medical, dental and, vision
  • Safety net: short-term disability
  • Parental leave

If this role excites you, we look forward to your submission!!

To Apply

(ALL APPLICATIONS REMAIN 100% CONFIDENTIAL) Using the form on this page, include the following:

  • A link to your LinkedIn profile.
  • Provide details of clients or industries you’ve served and tools you’ve used
  • A few paragraphs of how you could be an asset to our company, related formal training or education, why you want the position, and why you would be a great choice.
  • Compensation requirements.