Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple’s new ad is making people angry with three words – “whats a computer?” Why did they do this? Is the ad sending the right message? What can we learn?

Moz Keyword Explorer: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia’s Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral’s blog explains why.

5 Things You Should Know About Data in Digital Marketing

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

Small Businesses: Don’t Get Boxed Out by Mobile-First

We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.

Is Google an “Answer Engine” Now?

If Google is an “answer engine” now, do you need to adjust your search engine optimization marketing efforts? Find out in this brief write-up.

5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don’t need to be enemies. Here’s 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.

They’re Following You! (Or How I Learned to Love Ad Re-targeting)

Do you ever get the feeling you’re being followed? Ad retargeting is an effective way to get users back to your website. We take a look at a few of the benefits.

Blogger Outreach: The Wrong Way to Do It

Blogger outreach is not dead! It’s, in fact, still a very effective marketing tactic when done right. Here’s our expert tips on executing a successful outreach campaign.