To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here’s an explanation of the business impact and why SEO has never been more important.

The Arc Team is Thankful – for the Tools that Help Us

This holiday season the Arc team is taking a moment to think about the tools we are thankful for and how they help us do our job. Read this list of our favorite tools.

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple’s new ad is making people angry with three words – “whats a computer?” Why did they do this? Is the ad sending the right message? What can we learn?

Moz Keyword Explorer Review: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia’s Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral’s blog explains why.

5 Things You Should Know About Data in Digital Marketing

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.