How Many Clicks Are Needed for the Learning Phase in Google Ads?

The Learning Phase in Google Ads is a period when the platform’s machine learning system is gathering data to optimize performance for automated bidding strategies.

1. General Benchmark: 50 Conversions

Google typically requires around 50 conversions within a 7-day period for Smart Bidding strategies (like Target CPA or Maximize Conversions) to exit the learning phase. This allows enough data to train the algorithm effectively.

2. Click Volume Is Not the Only Factor

While conversions are the focus, the total number of clicks indirectly matters. Campaigns that generate hundreds of clicks but only a few conversions may stay in the learning phase longer or never stabilize.

3. What Can Delay the Learning Phase Exit

• Low conversion volume
• Budget constraints
• Frequent campaign changes (bids, budget, targeting, ads)
• Narrow audience targeting

4. How to Help the Algorithm Learn Faster

• Avoid major changes once a campaign starts learning
• Increase budget temporarily to gather more data, faster
• Use broader targeting to give the algorithm room to optimize

Arc Intermedia Can Help

Need help optimizing campaigns through the learning phase and beyond? Arc Intermedia can help you build and scale high-performing strategies with data-backed bidding models. Explore their Google Ads consulting services, contact them online, or call them at 484-960-7337.