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Leverage a unique and powerful combination of strategic and tactical efforts of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Search Engine Optimization (SEO) to optimize your brand’s visibility via earned, organic placements.
All three services serve different and equally important purposes, overcoming new business challenges such as:
Now you can benefit from Arc’s careful experimentation and refinement. We’re at the forefront of this effort, and we want you to be, too.
Your prospects’ search habits are changing. Have your tactics changed with them?
Get a FREE Audit & Evaluation of your current visibility in AI answer engines.
Generative Engine Optimization: The practice of increasing visibility within the AI platforms as people perform natural language queries
Answer Engine Optimization: The practice of participating in digital communities, forums, and areas where people seek human answers
Search Engine Optimization: The practice of gaining meaningful website rankings within Google, Bing, and traditional search engines
By combining all these services together, clients benefit from a holistic plan that ensures visibility no matter how prospects seek their information — Google, ChatGPT, Alexa, etc.
AI search and answer engines use generative AI technology (large language models, known as LLMs) to provide detailed conversational responses instead of the classic link-heavy results page of standard search engines. Think ChatGPT, Claude, Perplexity.ai, and more. These engines use natural language processing (NLP) to provide relevant, direct responses to questions.
AI search and answer engines are reshaping the search landscape, which means they’re reshaping how prospects discover your offerings. While Google remains the primary search tool for many, a growing number of consumers (including, probably, you) are consulting generative AI tools for complex queries. You must ensure your brand is included in the results.
Here is an easy way to remember the difference between GEO and AEO:
GEO is intended to influence how AI answer engines retrieve, summarize, and cite content (making sure its your content they use and cite). Tactics include publishing high-authority content, optimizing for semantic clarity, and aligning with conversational queries.
AEO focuses on optimizing content to appear as direct responses in AI answer engines. The goal is to win visibility as a top answer, not just a top link. Tactics include structured content, schema markup, and clarity in answering common questions.
SEO remains an absolutely vital foundation for building awareness and generating leads. It tends to be the best ROI of any marketing tactic.
GEO and AEO expand beyond classic SEO, particularly by leveraging platforms beyond your own website, for as many opportunities as possible to be a source for AI answer engines.
Here is a helpful analogy:
SEO is a matchmaker, GEO is a reporter, AEO is a commentator.
No, AI answer engines do not replace Google, but for the first time in decades, Google is experiencing genuine competition in the search market. So much so that Google has built its own AI answer engines within its classic search engine.
While not a replacement for Google, AI search is expanding the opportunity for discovery, and forward-thinking companies must adapt by being optimized for all angles.
The pace of evolution is faster than anything the marketing industry has seen before. It changes every month, week, day. It is different the day you are reading this from yesterday.
The team at Arc Intermedia saw it coming in advance, prepared for it, and is adapting along with it every day. It is a passion, a fascination, even an obsession, and we remain at the forefront of this incredible shift.
Fill out our form or call 610.225.1100 to get started today
Experts in all facets of digital marketing, we provide fully integrated programs and individual services that get results.
Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable online marketing firm that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.