Hi, I’m Dave from Arc Intermedia, and in today’s “What Am I Working On Today?” video, we’re taking a scenic detour to the breathtaking Grand Canyon! (But don’t get too close to the edge!)

Inspired by a recent client meeting with our amazing paid advertising team, Laura and Olivia, where we celebrated the fantastic results of a CTV campaign, I wanted to share some insights about this powerful advertising channel.

What is CTV Advertising?

CTV stands for Connected TV, and it’s revolutionizing how brands can reach their audiences on the big screen. Think streaming services, smart TVs, and even mobile devices. We’re talking commercials on Hulu, during your favorite cooking show, or even while you’re catching the big game!

Why We Love CTV at Arc

CTV offers a unique blend of traditional TV’s broad reach and the targeted precision of digital marketing. We can pinpoint your ideal audience with incredible accuracy, ensuring your message reaches the right people at the right time.

Plus, let’s be honest, having your brand featured during a popular show adds a level of prestige and credibility that other digital channels just can’t match.

Intrigued? Watch the full video for more insights!

In the video, I delve deeper into the benefits of CTV advertising, sharing:

• Strategic considerations for incorporating CTV into your marketing mix
• Tips for creating effective CTV commercials that resonate with your audience
• Guidance on choosing the right CTV platform and leveraging its targeting capabilities

Don’t miss out on this valuable information!

Watch the video now and subscribe to our channel for more “What Am I Working On Today” episodes, where I explore the latest marketing trends and strategies to keep your brand ahead of the curve.