Get ready to revolutionize your understanding of search! The Philly Ad Club, the leading organization for marketing and advertising professionals in the Philadelphia region, presents a much-demanded educational event: “From Keywords to Conversations: The Rise of AI Search.” The Philly Ad Club is thrilled to announce that Dave Sonn, a prominent voice in the digital marketing landscape, will be headlining this insightful session. Dave will be joined by Alisa Scharf, VP SEO & AI at SEER Interactive, for what promises to be a dynamic and illuminating discussion.

This live, in-person event will be held at the spacious, high-tech offices of Audacy, a national company with a portfolio of leading radio brands and premium, original broadcast, podcast, and digital content. Seating will be limited.

For years, keywords have been the cornerstone of SEO and digital advertising. But with the rapid advancements in Artificial Intelligence, search is becoming more intuitive, more human, and frankly, more intelligent. This isn’t just about finding information anymore; it’s about engaging in a conversation.

What will you learn?

• The fundamental shifts driven by AI in how users search and interact with information.
• How to adapt your strategies to move beyond traditional keyword optimization.
• Practical insights into leveraging AI to understand user intent and deliver more relevant content.
• The future of search engine optimization in an increasingly conversational world.
• And much more!

This is a critical conversation for anyone in marketing, advertising, content creation, or business development. Staying ahead of these trends isn’t just an advantage – it’s a necessity. Dave Sonn and Alisa Scharf bring a wealth of experience and cutting-edge knowledge to the table, and they are ready to equip you with the insights you need to thrive in this new era of AI-driven search.

Don’t miss this opportunity to gain a competitive edge and shape your future digital strategies!

Event Details:

• Topic: Moving From Keywords to Conversations: The Rise of AI Search
• Speakers: Dave Sonn & Alisa Scharf, VP SEO & AI at SEER Interactive
• Date: Thursday, July 17, 2025
• Time: 8:30 AM – 10:00 AM
• Location: Audacy Performance Studio, Philadelphia, PA

REGISTER NOW!

Mark your calendars and secure your spot today! This will be a morning packed with valuable information and actionable takeaways. We look forward to seeing you there!

About David Sonn

David Sonn is the President of Arc Intermedia, where he leverages deep expertise in digital marketing and business growth. He established the agency with a core principle: every strategy should begin with a clearly defined business objective. Dave offers a distinctive perspective shaped by his ability to view challenges from a CEO’s standpoint, ensuring that every marketing initiative is aligned with real-world business outcomes. He is also at the forefront of integrating AI-powered search and organic visibility solutions, helping clients gain a competitive edge and establish a strong brand presence in the evolving digital landscape.

LinkedIn: https://www.linkedin.com/in/davidsonn/

About Alisa Scharf, VP SEO & AI, Seer Interactive

Alisa Scharf serves as Vice President of SEO & AI at Seer Interactive, a B-Corp-certified digital agency known for its forward-thinking approach to artificial intelligence. With over 15 years of experience at the crossroads of search strategy and emerging technology, she guides brands through transformational shifts—such as zero-click search and generative AI—to enhance visibility, credibility, and measurable results. Alisa spearheads Seer’s AI initiatives, making advanced technologies approachable and strategically valuable for clients. Based in Collingswood, NJ, she’s also a proud enthusiast of all things Internet.

LinkedIn: https://www.linkedin.com/in/alisascharf/