Digital marketing news, tips, and bright ideas.
Google has changed how your business is found in the local search results and in Google Maps. Here’s what to do about it.
Arc Intermedia has helped optimize plenty of websites for better search engine performance (it is a major crux of our business, after all). And at the risk of sounding braggy, we’d say we’re quite good at it. But while our … Continued
When it comes to paid search marketing, there’s plenty of misinformation out there! So the PPC & SEM experts at Arc decided to do a little bit of mythbusting by taking a look at some of the most common paid search misconceptions.
How can your digital marketing efforts be instantly more successful? With a landing page. Check out these 3 easy tips for creating effective landing pages.
Happy St. Patrick’s Day from Arc Intermedia! And we’re sharing 7 ways that your business’s marketing can capitalize on holidays and seasonal events.
Take a good long look at your marketing copy. Does it read like a hard pitch from a used car salesman? Even good writing can often come on too strong, and end up turning a customer off. It’s time for a whole new take on marketing content.
The best designed website can only be successful with strong copy. Follow these 5 tips on how to write website content that will motivate your audience to take action.
Too many of us fill our marketing messages with nonspecific and unsubstantiated claims that we are the best, the cheapest, the One Your Should Buy. It’s time to stop telling potential customers we’re the best and start showing them. This article will teach you how.
There are some common misconceptions when it comes to Web design and Web designers. Let’s take a deeper look at one of the most generically used terms on the Web.
Entrepreneurs planning online ventures are often confused when it comes to projecting advertising revenue. I offer the following guidelines on how you can calculate revenue projections for your business plan.
Faceless tweets from a logo, links, links and more links, and what you did last weekend are all poor form. It’s time to implement a real Twitter strategy for building your company and staff brands all while providing meaningful content with context. Here are my “How to” steps. Read on…
“Selling” via email for initiatives such as event registration, limited time offers and contests, requires a sensitivity to frequency and timing. The inevitable question always is, “How many times should we send?” Here’s our approach.