Hey everyone, Dave here from Arc Intermedia, your digital marketing agency. Welcome back to another episode of “What Am I Working On Today!”

Today, with a beautiful Sea Isle City sunrise as my backdrop, I’m diving deep into something absolutely crucial for your online success in 2025: Website Strategy for the AI Era.

You might think you know what makes a website effective, but the rise of AI platforms like ChatGPT and Perplexity is changing the game. In this video, I’m analyzing a specific services page on our Arc Intermedia website – our Answer Engine Optimization (AEO) page – that has been the first point of contact for over 90% of our leads this year!

What’s even more fascinating is that these leads are coming directly from AI platforms. This highlights a fundamental shift in why you need a website and how it needs to function.

In this video, I’ll be exploring:

• Why your website is now your prime opportunity to influence the story AI tells about your business.
• The crucial balance between crafting a stellar brand experience for human visitors and optimizing for AI visibility.
• The importance of understanding the prompts and lists where your company is appearing in AI search results.
• A tiered approach to website strategy that caters to both brand presentation and deep content for AI consumption.

If you’re wondering how to ensure your website not only looks great but also becomes a powerful asset in the age of AI-driven search, then you absolutely need to watch this!

Click below to watch the full video and learn how to future-proof your website strategy.

WATCH THE VIDEO NOW!

Don’t forget to subscribe to our channel for more insights and behind-the-scenes looks at what we’re working on here at Arc Intermedia. We’ll be bringing you more videos in our “What Am I Working On Today” series, packed with actionable tips and strategies to help your business thrive in the ever-evolving digital landscape.