Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.
Humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands, and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.
Discover how ChatGPT referral traffic grew 206% and why "outdated" tactics like link building and local SEO are now the key to winning in the AI search era.
Arc Intermedia welcomes back Director of Content Katie Schieder from maternity leave. Read her reflections on Lucy’s arrival, our supportive culture, and her excitement to dive back into client strategy.
Stop guessing about the future. These 10 essential podcast episodes give you the core strategies for content, brand effectiveness, and AI adoption to dominate your market in 2026.
Elevate your 2026 event! Arc Intermedia's experts are available for panels, podcasts, and keynotes, sharing actionable insights on SEO, Paid Media, and AI. Book now!
Discover how large language models like ChatGPT are reshaping how people search, consume content, and interact online. Learn what this shift means for digital marketing strategy in 2026—and how your business can stay ahead.
Future-proof your content. Discover a strategic framework for content resilience in 2026, focusing on quality, audience, and adapting to the age of AI. Learn how to thrive.
Dunkin's "Spidey D" campaign is a masterclass in driving massive organic engagement with a minimal budget. By embracing the unhinged, meme-driven voice of its audience, Dunkin' turned a simple seasonal donut into a viral social media phenomenon.
LLMs, GEO, and AEO are forcing content scale in 2026. Learn why you must create more high-quality, trustworthy content now to secure AI visibility and beat 'AI slop'.