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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Katie Schieder

Why AI Needs a Human in the Loop: A Cautionary Tale (From “Abraham”)

Think AI can run your marketing on autopilot? Discover why human oversight, data verification, and brand empathy remain non-negotiable in the age of AI.

[VIDEO] Why Reddit’s Hostility to Fluff Is Actually Its Greatest Opportunity for Brands

Think Reddit is too hostile for brands? Learn why the platform's anti-fluff culture actually builds unmatched trust, credibility, and brand loyalty.

Why We Published a “Raw” Podcast Transcript (And What It Means for AI Search)

See why Arc Intermedia published a raw podcast transcript to test how AI engines like ChatGPT, Gemini, and Perplexity index video content.

[VIDEO] Why You Need an AI Content Strategy Before Your Brand Becomes Invisible

SEO is changing. Learn why your brand needs Generative Engine Optimization (GEO) to get recommended by ChatGPT, Perplexity, and AI search engines.

[VIDEO] Konnecting the Dots on Digital Growth: Matthew Ulmer Guest Stars

Arc Intermedia's VP of Operations, Matthew Ulmer, joins The Konnect The Dots Podcast to discuss operational efficiency, AI search, and marketing ROI.

AI Shaping Discovery Event Delivers Timely, High-Value Education

What happens when AI answers before the click? Arc Intermedia's Patrick Coyne and David Sonn recently participated in a panel session for the AI Shaping Discovery event to answer this topic and more. Here's the recap.

The AI Search Overhaul: Why Mixing Up Content Writing, AEO, and PR Will Cost You Visibility in 2026

Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.

Why It’s Time for Brands to Take the “Serious” Out of Social Media

Humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands, and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.

Insights on Google, ChapGPT, and the Changing Landscape of Search

Discover how ChatGPT referral traffic grew 206% and why "outdated" tactics like link building and local SEO are now the key to winning in the AI search era.

The Value of Support: Returning to Arc Intermedia and Introducing Lucy

Arc Intermedia welcomes back Director of Content Katie Schieder from maternity leave. Read her reflections on Lucy’s arrival, our supportive culture, and her excitement to dive back into client strategy.