Marketing Automation facilitates capturing leads, nurturing them into sales, communicating with them all along the way, and reporting on the efforts. This tactic gives marketers a full arsenal at their fingertips by combining the ability to create unique landing pages, forms, email campaigns, automated workflows, segmented lists, dynamic content, and social media posts with automatic (see: hands off) actions and reactions.
Arc Intermedia employs HubSpot certified professionals and is a SharpSpring Agency Partner. Each marketing automation platform presents unique benefits and we work to match the needs and budgets of clients to the platform that best fits their requirements.
Marketing Automation + Content Marketing = Strategy for Success
Marketing Automation is a valuable tool, but it requires a library of content to support it. We help clients structure their content creation, distribution, and placement in order to properly utilize assets and entice their audience. We can evaluate the success, weaknesses, and content gaps in the marketing funnel. Click to view our Content Marketing capabilities.Â
Establish workflows to automatically communicate with leads according to their schedule, buying stage, and interests.
Incorporate emails into automated workflows and use that information to better cater to specific audiences.
Understand site visitors by recording each touchpoint, page visit, form fill, blog read, and email opened to analyze who they are and where they exist in the buying cycle.
Provide custom content on websites, landing pages, and emails that reflect the interest and funnel stages of lead types.
Quickly and easily create and place custom landing pages to support individual campaigns, offers, and content.
Quickly and easily create and place dynamic forms to facilitate lead capture and enter users into a workflow.
Segment contact information into lists according to forms, touch points, workflows, and more.
Track the success of emails and landing pages, learn what converts, monitor how visitors discover and navigate a website and why they leave or take action.
We produce original content on digital marketing in general and marketing automation in particular. Our clients often reference our articles for new insights and ideas.
Below is a sampling of recently added resources.