How to Do a PPC Audit: A Step-by-Step Guide to Better Performance

Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.

SEM/Paid Search Trends for 2025

This article explores the key trends shaping paid search and SEM in 2025, including the rise of first-party data, interactive ad formats, and advanced attribution modeling, urging marketers to adapt their strategies and leverage these trends for success.

The Future of Paid Search and SEM: Trends to Watch in 2025

The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.

Unlocking Growth: Google Ad Features Boost Local Business

Learn how to leverage Google’s geo-targeted ad features for small businesses: location-based extensions, proximity targeting, and best practices.

How to Drive Growth with a Looming Recession

This article discusses the challenges that businesses face during a recession and the need for them to adapt and strategize for growth. It highlights various strategies that businesses can use to expand during uncertain times, such as focusing on end customers, treating media as an investment, leveraging new platforms and partnerships, and empowering employees.

Continuous Audience Sharing

What is Google’s continuous audience sharing for ads? Learn about the advantages of Google’s latest update and how to set it up.

Welcome Arc’s New Digital Marketing Specialist, Olivia Berry

Arc’s new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.