Continuous Audience Sharing

What is Continuous Audience Sharing?

Google added a new feature in February 2020 that makes it easier to share audiences between manager accounts. Initially, Google only added a setting called “Continuous audience sharing” to the manager account, which allowed users to share all the available audience lists in the manager account with all of its sub-accounts. This was a significant update because it streamlined the list sharing process for brands and businesses that have multiple accounts under a single manager account.

Now Google has announced that sub-accounts will be able to share their audience. When this option is enabled, all existing and new remarketing lists created by sub-accounts are shared with your manager account automatically. Therefore, with this update, sub-accounts and manager accounts will be able to share their audience lists.

Why Does This Matter?

If a PPC professional has a number of campaigns with similar audience targeting, continuous audience sharing can save time that would otherwise be consumed producing new audience lists or individually selecting audiences from separate accounts.

Before Sharing an Audience List:

How to Set Up Continuous Audience Sharing:

How Can Arc Help?

If you need help managing your campaigns or improving their performance, contact Arc Intermedia!