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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Matt Ulmer

[VIDEO] The Automation Trap: Why Throwing AI at Every Business Process Costs You Efficiency

Is AI always the best path to business efficiency? In our latest ShopTalk video, we break down why over-engineering simple tasks with expensive LLMs is breaking workflows—and why classic AI-free automation is often the better way.

[VIDEO] Beyond Blue Links: Why Your 2025 SEO Playbook Won’t Work in 2026

Google I/O 2026 changed search forever. Discover why traditional keywords are dead and how to pivot your marketing strategy toward holistic AI visibility. Watch Arc's new video series Let's Talk Shop with Matthew Ulmer.
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Is This the End of SEO? Arc Intermedia Experts Weigh in on Google’s Biggest AI Shift

Google just fundamentally changed search. Our digital marketing experts break down what Google's massive AI upgrades mean for the future of SEO, content, and local business.
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Matt’s Business Fables: When an Embarrassing Shot Reminds Us to Forgive Ourselves

One embarrassing hockey play lasted seconds, but the memory lingers on. Here’s how to stop reliving old shame and move forward.
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Why AI is a C Student, and What that Means for Marketers

AI tools often give inconsistent answers, but brands can still win. Learn how to improve AI visibility and ensure your business appears in key recommendations.
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Meet Arc Intermedia’s New Suite of AI Service Tools

Learn about Arc Intermedia's custom AI systems for improving operations, streamlining workflows, supporting sales, and reducing wasted AI spending.
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Matt’s Business Fables: When a Lost Passport Needs Better Direction

A missing passport leads to a strange call, a warehouse mystery, and a reminder about clear communication in business.
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EZ Storage Partners with Arc Intermedia to Drive PA Lease-Ups

Read the news about how EZ Storage has partner with Arc Intermedia to expand digital visibility and drive storage lease growth.
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Organic & AI Visibility News: February 2026 Roundup

Catch up on important AI & organic visibility news for February 2026, including algorithm updates, HEO, and AI performance data.
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Operations Management Glossary & Cheat Sheet

Any company can benefit from smart operations management practices. Here is a cheat sheet glossary of the best processes to implement.