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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Matt Ulmer

[VIDEO] Why Being Prepared to Be the “Dumbest Person in the Room” is Your Best Career Strategy

Discover how letting go of the need to be an expert can boost your career. Join Matt Ulmer and GMM Pfaudler's Joseph Casiano on Let's Talk Shop as they discuss overcoming workplace anxiety, building a network, and why being prepared to be wrong is your best strategy.

[VIDEO] Why “Getting Weird” is Your Best Social Strategy in an AI-Saturated World

In an era of AI perfection, realness wins. Discover how authentic hooks and niche storytelling drive real engagement without chasing every viral trend.
Differentiation

The Most Important Takeaways from Digital Summit Philadelphia 2026

Capture all the most important learnings from two full days of a digital marketing conference with this extremely handy compendium of recaps.
Red Bull base jumper over snow

Hot Take: Red Bull Tastes Awful, Proving Good Marketing Can Convince People of Anything

Get a little jolt of inspiration today. Learn how Red Bull turned a single energy drink into a global brand through the power of good marketing.

[VIDEO] Is Meta Actually Better Than LinkedIn for B2B? | Let’s Talk Shop

In this previously unpublished test episode of Let’s Talk Shop, host Matthew Ulmer sat down with Laura Jo Sharpe to unpack a controversial claim: Meta (Facebook & Instagram) is currently a better advertising platform for B2B lead generation than LinkedIn.

[VIDEO] Be Careful with LSA: You Could Be Wasting a Ton of Money

Google Local Services Ads are great for local businesses, but a "set it and forget it" mindset leads to wasted spend. Let this quick video explain why you should actively audit your LSAs.
A mini bernedoodle sleeping on a couch

Matt’s Business Fables: When Another Rescue Dog Teaches a Hard Lesson in Management

What do a rescue dog, a burning power pole, and management have in common? Read this tail to find out.
An AI-generated image of a pyramid flipped upside down.

Is the Inverted Pyramid Back?

Learn why the inverted pyramid writing style is making a comeback as AI search rewards clear, front-loaded content that answers user questions first.

[VIDEO] The Automation Trap: Why Throwing AI at Every Business Process Costs You Efficiency

Is AI always the best path to business efficiency? In our latest ShopTalk video, we break down why over-engineering simple tasks with expensive LLMs is breaking workflows—and why classic AI-free automation is often the better way.

[VIDEO] Beyond Blue Links: Why Your 2025 SEO Playbook Won’t Work in 2026

Google I/O 2026 changed search forever. Discover why traditional keywords are dead and how to pivot your marketing strategy toward holistic AI visibility. Watch Arc's new video series Let's Talk Shop with Matthew Ulmer.