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Arc Provides Clarity to International Organization

Founded by Aaron Beck, the originator of Cognitive Behavior Therapy, this is a nonprofit’s mission is to improve lives worldwide.

Therapist in a session with a patient.
The

Challenge:

Provide an outside perspective of the perception of the organization, product offering confusion, offerings of competitors, and the appetite for online training for practitioners.

Arc's

Strategy:

To provide the answers this client sought, Arc Intermedia first needed to develop a plan for the expected deliverables.

  • Conduct an extensive audit with research and consulting
  • Understand the real and perceived differences of Aaron Beck vs. Beck Institute
  • Capture the perception of the organization by outsiders
  • Define the competition and their differentiators
  • Understand the value perceived by customers
  • Assess marketing efforts
  • Help decide if online training of professionals will work
Arc's

Solutions:

To provide the clarity this client sought, we implemented the following tactics:

  • Researched online presence and search interest of the organization
  • Captured the perceived value of the organization and its founder
  • Conducted extensive competitor research
  • Conducted mystery calls to competitors to understand their offerings firsthand
  • Interviewed current and past customers
  • Interviewed staff in various positions confidentially
  • Reviewed the website, its analytics, and the results of all marketing
  • Tracked, compiled, and analyzed results
  • Presented results and program value to leadership
The

Results:

For this assignment, knowledge and guidance was the real gold. Arc Intermedia delivered these valuable findings to a very appreciated client:

  • Delivered incredibly valuable competitor data and tips for how to sell against
  • Made recommendations on messaging and online presence
  • Delivered detailed digital marketing media plan to replace their ineffective approach
  • Suggested opportunities to better build the brand
  • Provided a plan and tiers for workshop pricing and positioning
  • Strategized a customer-incentivized word of mouth program
  • Summarized staff interviews to facility internal changes and new hires
  • Made recommendations about offices and customer accommodations
  • Outlined a tiered sponsorship program for fundraising

Want solutions like this that solve your marketing problems?

Talk to us today about:

  • How we would approach achieving your goals
  • A cost estimate on services
  • Conducting an audit of your current marketing tactics
  • How an integrated approach can improve your results while lowering costs
Matt on the phone at a desk

Fill out our form or call 610.225.1100 to get started today!

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