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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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David Sonn

Connecting Leads to Revenue to Marketing

Learn the importance of connecting leads to revenue, how a CRM helps, and how this process can help your business be smarter and more profitable.

Katie Schieder
Tips

6 Tips on Creating a Successful Lead Nurture Campaign

Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.

Ron Sansone
Opinions

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Ron Sansone
Opinions

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Ron Sansone
Opinions

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

Patrick Coyne
Tips

How Important is Search Volume When Choosing Keywords?

What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.

Matt Ulmer
Arc

Year-end Review: Arc Was Clutch in 2018

We are particularly proud of our clients’ successes in 2018 and want to highlight some of them here, along with some kind words from those clients. Read on for the story.

David Sonn
Arc

Happy Holidays – 2018!

Here’s a holiday message to you with the help of our friends.

Katie Schieder
Opinions

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

Ron Sansone
News

4 Key Takeaways from Pubcon Pro 2018

Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia’s Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.

David Sonn
Tips

The “11” Most Important Questions You Must Ask when Hiring a Digital Marketing Agency

While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.

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Arc Logo IconFast Facts
  • Established:January 2010
  • Located:Philadelphia, PA Suburb
  • Client Locations:U.S. & UK
  • Client Size:>$10MM in Revenue
  • Industries Served:Unlimited