The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.
Arc Intermedia has been officially named a CertaPro Painters® digital marketing agency. Read about how Arc is helping CertaPro franchise owners conquer the market.
It’s time for a new website, have you thought about SEO? Your website can’t just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.
Your website doesn’t just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.
Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.
Do you know when it’s time to change your digital strategy? If you wait until it’s no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.
Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.
Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.
Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.
Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.
Learn the importance of connecting leads to revenue, how a CRM helps, and how this process can help your business be smarter and more profitable.
What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.