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2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Google AI Mode: What It Means for Users and Marketers

Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.

Matt UlmerMatt Ulmer

[VIDEO] Level Up Your Website Strategy for the AI Era

The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.

David SonnDavid Sonn

[CASE STUDY] Impact of AI Search on User Behavior & CTR in 2025

The search landscape in 2025 has been reshaped by AI-driven tools. Platforms like OpenAI’s ChatGPT, Perplexity AI, and Google’s AI Overview are fundamentally changing how users seek information. This is resulting in an increase in “no click searches” and declining … Continued

Patrick CoynePatrick Coyne

What is a Customer Data Platform?

Discover how Customer Data Platforms (CDPs) unify customer data, enhance personalization, and improve operational efficiency. Learn about their key functions and benefits for businesses.

Mike MaierMike Maier

PPC Tips for Healthcare Businesses

Want to attract more patients with paid search? Find expert PPC tips for healthcare businesses.

Katie SchiederKatie Schieder

Local SEO for Healthcare Facilities and Medical Professionals

When you want more local patients to find your medical practice online, learn how local SEO can improve your visibility, build trust, and turn searches into appointments.

May RowlandMay Rowland

Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Not sure whether to invest in Google Ads or Facebook Ads for your ecommerce store? View the differences and when to use each—or both—for maximum impact.

Matt UlmerMatt Ulmer

Do Ecommerce Sites Need SEO and PPC?

Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.

Katie SchiederKatie Schieder

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

Matt UlmerMatt Ulmer

Healthcare SEO: Proven Strategies to Attract and Retain Patients

Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.

May RowlandMay Rowland

What Is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand's visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.

Katie SchiederKatie Schieder

How to Measure SEO Performance in 2025 and Beyond

With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2025? Arc Intermedia explores other key metrics for SEO.

Patrick CoynePatrick Coyne

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.