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Digital marketing news, tips, and bright ideas.

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

Unlocking Growth: Google Ad Features Boost Local Business

Learn how to leverage Google's geo-targeted ad features for small businesses: location-based extensions, proximity targeting, and best practices.

Olivia BerryOlivia Berry

‘Twas the Night AI Took Over the Arc Holiday Card

Happy holidays from the Arc team! Please enjoy our holiday message created with the help of AI.

Katie SchiederKatie Schieder

Call Tracking: Revolutionizing Marketing Insights with Every Ring

Call tracking is a marketing tactic that can capture the source of incoming phone calls. Unique phone numbers can be placed on websites or added to online advertising, direct mail, and social media that when called, tracking software will capture the originating source.

David SonnDavid Sonn

Unveiling the Impact and Innovation AI Summit: Transforming the Future of Marketing

David Sonn's recap of Impact and Innovation AI Summit.

David SonnDavid Sonn

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!" Or are they? Let's unpack how to really know what digital ad platform is going to help boost your online retail sales.

Laura SharpeLaura Sharpe

Sponsored Content Needs to be Part of Your 2024 Strategy (and Budget)

Thinking about ways to improve your marketing strategy? Consider sponsored content distribution.

Katie SchiederKatie Schieder

Google Makes Changes to Rich Results: FAQ and How-To

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.

May RowlandMay Rowland

Guide to Creating and Maintaining a Wikipedia Page

Use this article as a guide for creating and maintaining an informative, objective, fact-based Wikipedia page.

May RowlandMay Rowland

Welcome Arc’s New SEO Specialist, Chyenne Lettsome

Meet Chyenne Lettsome, the newest member of the Arc Intermedia team! With a passion for SEO and a commitment to excellence, Chyenne is ready to deliver remarkable results to clients.

Chyenne LettsomeChyenne Lettsome

Arc Intermedia’s Thoughts on AI in SEO

Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.

Matt UlmerMatt Ulmer

How I changed my mind on page builders

For the longest time I've been against using page builders for our projects. But times and technology are always changing. Find out why I had a change of heart and how we use page builders now.

Mike MaierMike Maier

How to Drive Growth with a Looming Recession

This article discusses the challenges that businesses face during a recession and the need for them to adapt and strategize for growth. It highlights various strategies that businesses can use to expand during uncertain times, such as focusing on end customers, treating media as...

Olivia BerryOlivia Berry

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.