The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.
Facebook just announced an algorithm update that favors meaningful social interactions with friends and family. What does this mean for your business? Learn how this could impact your posts and your site.
Facebook’s recent update is limiting the reach and visibility of company pages. Don’t let Facebook dictate your strategy. Read about how you can use a combination of proven tactics to reach your audience.
When Google and Facebook change how you can reach prospects, what should you do? Arc Intermedia gives the answers.
Apple’s new ad is making people angry with three words – “whats a computer?” Why did they do this? Is the ad sending the right message? What can we learn?
Arc offer’s a variety of tools and resources to help you manage and improve your digital marketing strategy.
Our holiday message to you.
Want to know how much traffic you receive from each individual marketing campaign? Want to know how many clicks each external link earns you? Want to know which marketing tactics provide the most traffic to your site? Use Arc’s free UTM Generator and Tracker tool to find out!
Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia’s Ron Sansone covers the five biggest topics covered at the Pubcon 2017.
Are your ads sending the right message? Rasheed Hendricks breaks down the possible dangers of targeting multiple languages within AdWords. Read how other brands have stumbled, and learn how you can potentially save money and your brand with these tips.
Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.
Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.