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Digital marketing news, tips, and bright ideas.

Sponsored Content Needs to be Part of Your 2024 Strategy (and Budget)

Thinking about ways to improve your marketing strategy? Consider sponsored content distribution.

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!" Or are they? Let's unpack how to really know what digital ad platform is going to help boost your online retail sales.

Laura SharpeLaura Sharpe

Google Makes Changes to Rich Results: FAQ and How-To

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.

May RowlandMay Rowland

Guide to Creating and Maintaining a Wikipedia Page

Use this article as a guide for creating and maintaining an informative, objective, fact-based Wikipedia page.

May RowlandMay Rowland

Welcome Arc’s New SEO Specialist, Chyenne Lettsome

Meet Chyenne Lettsome, the newest member of the Arc Intermedia team! With a passion for SEO and a commitment to excellence, Chyenne is ready to deliver remarkable results to clients.

Chyenne LettsomeChyenne Lettsome

Arc Intermedia’s Thoughts on AI in SEO

Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.

Matt UlmerMatt Ulmer

How I changed my mind on page builders

For the longest time I've been against using page builders for our projects. But times and technology are always changing. Find out why I had a change of heart and how we use page builders now.

Mike MaierMike Maier

How to Drive Growth with a Looming Recession

This article discusses the challenges that businesses face during a recession and the need for them to adapt and strategize for growth. It highlights various strategies that businesses can use to expand during uncertain times, such as focusing on end customers, treating media as...

Olivia BerryOlivia Berry

The History of Google Algorithm Updates

Learn about the most significant updates to Google’s algorithm like Panda, BERT, and Helpful Content and what your website can do to make Google happy.

May RowlandMay Rowland

What to Do Following Google’s March 2023 Core Algorithm Update

Following the March 2023 Google Algorithm Update, Arc Intermedia breaks down what you need to know and how to maintain or improve your search rankings.

Ryan MartinRyan Martin

The Pro’s and Con’s of Using ChatGPT for Your Business

ChatGPT is a big topic of discussion when it comes to content creation. Read about what our team thinks of the tool & how it can help your business.

Katie SchiederKatie Schieder

Welcome Arc’s Newest Director – Laura Jo Sharpe

Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.

Laura SharpeLaura Sharpe

Apple Business Connect: The New Business Profile You Need to Be Part of

Apple has released a competitor to Google My Business, called Apple Business Correct. Read all about how it can help your business.

Matt UlmerMatt Ulmer

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.