Digital marketing news, tips, and bright ideas.
Arc’s new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.
What is Google’s continuous audience sharing for ads? Learn about the advantages of Google’s latest update and how to set it up.
Thinking about how you can add social media to your digital strategy? Learn how Arc thinks about social and why it’s important to partner with a digital agency that understands social is more than posts and impressions.
Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.
Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.
The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2021. Read what 2020 meant to our team and see some of our four legged companions who have kept us company while working remote this year.
Arc Intermedia President and Founder David Sonn was recently featured on the podcast Marketing Agency Leadership with Rob Kischuk. Listen to Dave’s view on digital tactics, customer acquisition, and building a business over the last decade.
This holiday season the Arc team is taking a moment to think about the tools we are thankful for and how they help us do our job. Read this list of our favorite tools.
Ron Sansone breaks down the antitrust case against Google in terms of its current and historical context. Discover how changing times made this lawsuit inevitable, and learn what it’s ramifications may mean to the future of digital marketing.
Read why hiring a digital agency to create, manage, and report on paid campaigns is the best strategy for success.
Arc Intermedia celebrates a decade of business and success. Read what President and Founder David Sonn has to say about the past ten years and the future.