What content formats work best for generative engine optimization?

Generative AI models are trained to understand and synthesize information from a wide variety of sources, but certain content formats perform particularly well for Generative Engine Optimization (GEO). Q&A pages and FAQs are highly effective because they directly answer specific user questions in a structured format that AI models can easily parse. Similarly, lists and step-by-step guides are excellent, as they can be effortlessly summarized into bulleted or numbered formats for AI overviews.

Long-form, in-depth articles that build deep topical authority are also crucial, as they serve as comprehensive resources that AI models can draw from to provide nuanced answers. These articles should be well-researched, fact-dense, and cite reliable sources. Finally, content that leverages multiple modalities, such as embedded videos and infographics, is becoming increasingly important as AI models become more adept at processing different types of information. At Arc Intermedia, we specialize in creating these content formats, ensuring our clients’ websites become indispensable sources of information for generative AI.