Can You Have Music on Your Website with Google Ads?

If you’re running Google Ads that lead to your website, it’s critical to ensure that the destination page complies with Google’s advertising policies, including how it handles audio.

Google’s Policy on Auto-Playing Audio

According to Google’s ad destination policies, websites cannot automatically play audio or video with sound when a user lands on the page. This rule exists to ensure a positive user experience and prevent intrusive content.

This means that if your website includes music, it must:

• Be muted by default, or
• Require user interaction (e.g., a click) to start playing

Violating this policy can result in ad disapproval or even account suspension.

Best Practices for Websites with Audio

If music is part of your brand or customer experience, follow these best practices:

• Use a visible audio player with clear controls
• Keep audio content separate from the landing page used for paid traffic
• Provide clear messaging or warnings before launching sound

Consider User Experience

Even if allowed, think carefully about whether music enhances or detracts from your audience’s experience. Many users visit business sites in shared or quiet environments, and unexpected sound can cause frustration and abandonment.

Contact Arc Intermedia for Help With Google Ads

Need help ensuring your website is fully compliant and optimized for paid traffic? Arc Intermedia offers website audits and Google Ads management services designed to maximize performance while staying within platform guidelines. Contact the team online or at 484-960-7337 to learn more.