How Much Does PPC Cost?
PPC pricing is one of the most frequently asked questions, and with good reason. Understanding what you’ll pay and what you can expect in return is critical for effective budgeting and strategic planning.
Factors That Influence PPC Costs
PPC pricing is influenced by several variables:
- Industry: Some sectors, like legal or finance, have much higher costs per click (CPC) due to competitive bidding.
- Target Keywords: High-intent or exact-match terms often have higher CPCs.
- Geography: Targeting specific regions can affect pricing, especially in densely populated or high-demand areas.
- Ad Quality Score: Google uses Quality Score (based on ad relevance, landing page experience, and click-through rate) to determine CPC. Higher scores can lower your costs.
Arc Intermedia’s PPC Management Services can help you navigate these factors to optimize your ad spend.
Typical PPC Costs
On the Google Search Network, average CPCs range from:
- $1–$5 for many B2B and consumer service industries
- $10–$50+ for highly competitive fields like legal, insurance, or SaaS
Display ads and remarketing campaigns often have lower CPCs, sometimes under $1, but also typically lower conversion rates.
Total Budget Considerations
Medium to large businesses often spend between $10,000 and $150,000+ per month on PPC advertising, depending on:
- Number of campaigns or products promoted
- Geographic scope
- Business goals (e.g., lead gen vs. brand awareness)
More important than CPC alone is your cost per acquisition (CPA) and return on ad spend (ROAS) — these metrics reflect whether your PPC investment is driving profitable results.
Budget Optimization Strategies
Even with a fixed budget, performance can be maximized by:
- Prioritizing high-intent keywords
- Improving ad relevance and landing page experience
- Utilizing audience targeting and exclusions
Contact Arc Intermedia for Help
Looking for expert guidance to maximize ROI from your PPC budget? Arc Intermedia helps businesses structure cost-efficient, results-driven campaigns tailored to your industry and goals. Start a conversation with us online or call 484-960-7337.