As Director of Organic & Local Search, Patrick Coyne’s ultimate objective at Arc Intermedia is to support the marketing goals of the clients through national- and local-level Search Engine Optimization initiatives. While his area of expertise is primarily Search Engine Optimization, Patrick’s marketing experience ranges from Social Media Marketing and Paid Search, to Copywriting and Traditional Advertising.
This diversity of experience allows Patrick to consider a strategic and holistic approach to SEO, and affords him a keen understanding to Search Engine Marketing’s place in the big picture. On a day-to-day level, the most important aspects of any SEOs work are client interaction and data comprehension. Patrick is particularly fond of interacting with clients, as well as helping them sort through the sometimes overwhelming amount of information related to their business, so that everyone can make informed marketing decisions.
Talent is meaningless without a strong work ethic. Volunteer for every task, start early, stay late, and make yourself indispensable.
Facebook due to its versatility and gargantuan base of active users. But Facebook isn’t obligatory for EVERY business — let your audience dictate your social presence.
The Internet. It’s not the sexiest answer to this question, but it’s objectively the right answer. Because it’s the Internet. It’s everything!
Joe Strummer as lead singer of The Clash – The original lineup, of course!
No amount of creative thinking exercises or Ginkgo Biloba supplements will turn a Salieri into a Mozart. Plow through your terrible ideas and bash your head against the keyboard (literally, if necessary) until you strike gold.