Email marketing is not dead. It’s just misused.
Companies find that when done correctly, email marketing is often one of their top drivers of sales leads or even direct sales.
When done correctly.
Arc Intermedia develops HTML email marketing campaigns guided by goals, focused on conversions, and designed for all devices. We employ trusted tools to maximize delivery rates.
And a strategically planned “drip marketing” campaign creates a series of messages to send automatically based on time and/or user response, allowing companies to nurture leads into sales.
We provide complete program development, including strategy, messaging, design, coding, distribution, and reporting.
Provide advice on the most effective way to deliver the message and earn the audience’s attention.
Nurture leads with ongoing relevant emails that meet their needs and encourage action.
Write subject lines more likely to be opened and content more likely to gain clicks.
Make sure email presents the message in the best light across every device size.
We produce original content on digital marketing in general and search engine optimization in particular. Our clients often reference our articles for new insights and ideas.
Below is a sampling of recently added resources.