Online review and reputation management is a powerful way to understand how customers are talking about an organizations’s offerings, employees, and brand. It incorporates local listings such as Google My Business, review sites such as Yelp, and employee feedback sites such as Glassdoor to provide a detailed report of how a company is viewed online. Arc Intermedia’s review management system alerts employees when a new review is available, allows they to respond directly to reviews, and even offers on option to send out private surveys to conduct research on customer satisfaction, employee interactions, and more.
Our services include complete review management system setup, a review of all local listings to confirm the information is correct and up-to-date, regular monitoring, location setup for companies with multiple locations, and widget badge creation to promote approved reviews on a company website. Reporting is available on a monthly, weekly, daily, or immediate basis depending on a company’s need. Clients benefit from understanding how their brand is portrayed in the marketplace, uncovering customer pain points, and gaining the ability to respond quickly and efficiently to customer reviews.
Determine the most important review sites, set up system for alerts, review monitoring, and more.
Evaluate all local listings to confirm they present complete and correct correct.
Provide detailed monthly, weekly, daily, or immediate reports for all reviews.
Create website widget to promote approved reviews.
Review management is a vital component for any company’s marketing. After all, conversations will be occurring around your organization with or without your input. An agency needs to understand its client’s brand and the impact positive and negative reviews can have on the business. This includes taking the next step to ask for reviews as well as monitoring sites like Google, Facebook, Glassdoor, Indeed, and more. It is also important that an agency look to promote and monitor its client company on industry–specific review sites in fields such as healthcare, real estate, financial services, legal services, retail, hospitality, and others.
Arc Intermedia understands that a digital strategy doesn’t stop at the website – it’s about making sure all current and potential customers get the correct information about a company, whether they are on the company’s website, an industry site, or researching reviews. Our approach includes review management, requesting reviews from recent customers, and promoting reviews on site. This creates the best opportunity to turn leads into customers and turn customers into repeat customers.
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