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Digital marketing news, tips, and bright ideas.

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

How Off-site Content Results in On-site Gain

Learn why off-site content is an important part of your SEO strategy and how it can help you produce on-site gains.

Patrick CoynePatrick Coyne

Content Distribution: What Is It? Why Do You Need It? What to Expect

There are so many great, useful digital marketing tactics available today. It can almost feel overwhelming to be asked to choose what will and will not be a good fit for your business. Read this article to learn about Content Distribution. Learn how it...

Katie SchiederKatie Schieder

Arc Intermedia will be Working Virtually

Arc Intermedia would like to let all our clients know that our staff is fully equipped to work remotely. Clients will not experience any disruption of service during this time.

David SonnDavid Sonn

Are You Creating Engaging (Offsite) Content?

Does your content strategy include offsite content? Do you know how to measure success? Learn why offsite content is crucial to any digital marketing strategy and what metrics you should be monitoring.

Katie SchiederKatie Schieder

Thinking About HubSpot? You Need to Buy Now (Before the Prices Increase November 1st)

Thinking about HubSpot? Now is the time to buy. Read this article to learn about the new product updates announced at HubSpot's annual INBOUND conference, how you can get legacy pricing (before November 1st), and more.

Katie SchiederKatie Schieder

SEO Checklist When Creating a New Website

It's time for a new website, have you thought about SEO? Your website can't just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.

Patrick CoynePatrick Coyne

CertaPro Painters® Selects Arc Intermedia as Franchise Digital Marketing Agency

Arc Intermedia has been officially named a CertaPro Painters® digital marketing agency. Read about how Arc is helping CertaPro franchise owners conquer the market.

Matt UlmerMatt Ulmer

3 Rules for Creating the Right Content, Not Just More Content

Your website doesn't just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.

Matt UlmerMatt Ulmer

3 Things to Consider Before You Start a Site Redesign (That Aren’t Design)

Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.

Mike MaierMike Maier

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.

Rasheed HendricksRasheed Hendricks

6 Tips on Creating a Successful Lead Nurture Campaign

Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.

Katie SchiederKatie Schieder

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.