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Let's explore 3 major reasons why responsive web design is a necessity and why the term "responsive web design" had become outdated.

[REVIEW] A comprehensive look at Apple's App Store Search Ads offering, as well as tips for app marketers.

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

Do you prioritize converting leads into customers, but struggle to generate website traffic and leads? Learn how inbound marketing and content can help you generate quality traffic, acquire leads, and convert those leads into customers.

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

If you aren't evaluating your site performance as a whole, you're doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It's an essential element of digital marketing, and so we define what is and isn't a conversion in this quick read.

Marketing automation is an incredible tool for B2B and B2C companies of all sizes, but you should beware of the requirements and limitations prior to purchase.

Learn the benefits of having a website serve some of the same core services as your app.

Google has changed how it wants content written. The new key: Write for people. Learn what that means in this quick guide.