Dave, Katie, Pat, and Chyenne presenting
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We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
3 Steps of Good Content

3 Rules for Creating the Right Content, Not Just More Content

Your website doesn't just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.

3 Things to Consider Before You Start a Site Redesign (That Aren’t Design)

Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.
Mechanical Eye

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.
Speaking in Code: Why Website Construction Matters for SEO, Part 2

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Connecting Leads to Revenue to Marketing

Learn the importance of connecting leads to revenue, how a CRM helps, and how this process can help your business be smarter and more profitable.

Year-end Review: Arc Was Clutch in 2018

We are particularly proud of our clients’ successes in 2018 and want to highlight some of them here, along with some kind words from those clients. Read on for the story.

Happy Holidays – 2018!

Here's a holiday message to you with the help of our friends.

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

The “11” Most Important Questions You Must Ask when Hiring a Digital Marketing Agency

While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.

Intent Matters for Online Ads: Don’t Fail

If you want to run online ads, you need to make sure you understand the intent of the ad, and the intent of the buyer. This article helps explain how to avoid failing by properly leveraging the powerful tool of online ads.

HubSpot INBOUND 2018 – Recap and Review

HubSpot announced new features and platform updates at INBOUND 2018. Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

The Importance of Content Hierarchy and Priority in Your Website Redesign

You can't just jump in and start designing a new site. You need a solid plan before you get to the visuals. Using content hierarchy and priority you can structure your site ahead of time and set yourself up for success.

Let’s Start a Conversation – With HubSpot!

HubSpot launched Conversations. It is an all-in-one collaborative inbox, chatbot, lead nurturing tool designed to bolster the capabilities of small companies and provide transparency and cohesion to large corporations. Read about how it can take your digital strategy to the next level.

How to Deal with an Unexpected Drop in Rankings

Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.