Dave, Katie, Pat, and Chyenne presenting
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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

The Best Approach to Marketing Coming Out of the COVID-19 Shutdown

In a post shutdown world, what does your marketing strategy look like? Read this article to understand why PPC is the best choice for businesses in this critical time.

Tips for Creating Site Navigation

Creating a well thought out and effective navigation is a critical but often overlooked step when planning a site. Here are some tips to help improve usability and performance.

How Off-site Content Results in On-site Gain

Learn why off-site content is an important part of your SEO strategy and how it can help you produce on-site gains.

Content Distribution: What Is It? Why Do You Need It? What to Expect

Learn how content distribution can help your business by introducing your brand to new audiences, plus what results to expect.

Arc Intermedia will be Working Virtually

Arc Intermedia would like to let all our clients know that our staff is fully equipped to work remotely. Clients will not experience any disruption of service during this time.

Are You Creating Engaging (Offsite) Content?

Does your content strategy include offsite content? Do you know how to measure success? Learn why offsite content is crucial to any digital marketing strategy and what metrics you should be monitoring.

Thinking About HubSpot? You Need to Buy Now (Before the Prices Increase November 1st)

Thinking about HubSpot? Now is the time to buy. Read this article to learn about the new product updates announced at HubSpot's annual INBOUND conference, how you can get legacy pricing (before November 1st), and more.

SEO Checklist When Creating a New Website

It's time for a new website, have you thought about SEO? Your website can't just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.

CertaPro Painters® Selects Arc Intermedia as Franchise Digital Marketing Agency

Arc Intermedia has been officially named a CertaPro Painters® digital marketing agency. Read about how Arc is helping CertaPro franchise owners conquer the market.
3 Steps of Good Content

3 Rules for Creating the Right Content, Not Just More Content

Your website doesn't just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.

3 Things to Consider Before You Start a Site Redesign (That Aren’t Design)

Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.

6 Tips on Creating a Successful Lead Nurture Campaign

Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.
Mechanical Eye

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.
Speaking in Code: Why Website Construction Matters for SEO, Part 2

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.