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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Arc Intermedia’s Free Digital Marketing Tools

Arc offer's a variety of tools and resources to help you manage and improve your digital marketing strategy.

Happy Holidays!

Our holiday message to you.
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Discover Arc’s Free UTM Generator and Tracker

Want to know how much traffic you receive from each individual marketing campaign? Want to know how many clicks each external link earns you? Want to know which marketing tactics provide the most traffic to your site? Use Arc’s free UTM Generator and Tracker tool to find out!

How Poor Content Presentation & User Experience Can Kill Your Search Rankings

Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.

Integrated Digital Marketing Part 2: Search Engine Optimization and Paid Search

Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.

INBOUND 2017 – Recap and Review

HubSpot announced their new products and platform updates at INBOUND 2017. Get inside our head! Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

Arc Intermedia Named a Top 5 SEO and Digital Marketing Agency in Philadelphia

Arc Intermedia has been recognized by an independent research firm as one of the top SEO and digital marketing firms in Philadelphia. Read why.

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it's easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

Why Does our Google Partnership Matter?

Arc Intermedia is very proud to be recognized by Google as a certified partner. Learn why our relationship with Google benefits our agency and our clients.

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral's blog explains why.
Brand-Awareness-and-Lead-Generation-sales-funnel

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc's David Sonn where he describes why this is important and how to calculate it.

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.