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Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral's blog explains why.

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc's David Sonn where he describes why this is important and how to calculate it.

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

Let's explore 3 major reasons why responsive web design is a necessity and why the term "responsive web design" had become outdated.

[REVIEW] A comprehensive look at Apple's App Store Search Ads offering, as well as tips for app marketers.

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

Do you prioritize converting leads into customers, but struggle to generate website traffic and leads? Learn how inbound marketing and content can help you generate quality traffic, acquire leads, and convert those leads into customers.

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

If you aren't evaluating your site performance as a whole, you're doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It's an essential element of digital marketing, and so we define what is and isn't a conversion in this quick read.

Marketing automation is an incredible tool for B2B and B2C companies of all sizes, but you should beware of the requirements and limitations prior to purchase.