I’m seeing more and more “thought leader” and “expert on the scene” videos on Instagram, TikTok, and LinkedIn and for a quick second, you think, “Wow, this person is on a roll.” And then it hits you… this isn’t really them. It’s their AI avatar, and once that switch flips, it’s hard to unsee.
The Dangers of AI Video for Your Personal Brand
Think about someone you respect. Someone you follow because of their insights, their voice, their perspective. Now imagine they suddenly switch to a synthetic version of themselves. Same words, but no real presence. It feels hollow. And then it gets worse. I detail the dangers in my video.
Whenever you’re trying to build your brand, think of the end impact first. Faster, easier, and cleaner doesn’t justify adversely impacting your brand. Your goal shouldn’t be perfection. It should be connection. Showing your flaws and the real you will become the premium.
Watch My Take and Tips
I hope this video was useful to you and helped you think differently or reinforced what you may had already been thinking. I provide other videos with helpful tips listed here, lower on my bio page. I hope these help!
