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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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David Sonn

HEO - Human Engine Optimization

HEO: Hell Yeah We Need Another Acronym

We so need a clearer distinction for the practice of optimizing like a human, for humans, in human circles. Learn why you need to know this acronym.
Michael Marquis

Michael Marquis’ Take on Leadership, Brands, and the Future of Growth

Here's my webinar recap of the insights shared by Michael Marquis, CEO of Raw Sugar, on Leadership, Brands, and the Future of Growth.

David Sonn Interviewed on the Founder’s Forum Radio Show and Podcast

Digital marketing expert David Sonn joins The Founder's Forum to discuss the rapid shift from traditional SEO to AI search, sharing his framework for generating higher-quality leads and the key mindset and habits that separate successful entrepreneurs.

David Sonn – Guest on The Marketing Cheat Code Podcast

Insights from The Marketing Cheat Code podcast on the future of digital marketing. Learn how AI search, CTV, and team agility are shaping modern agency strategy.

Reflections on the 2025 Impact & Innovation Summit: A Day of Ideas, Honesty, and Forward Momentum

A look inside the Philly Ad Club’s 2025 Summit. We cover the impact of AI on marketing, emerging tech trends, and expert advice on standing out in the pitch process.

[VIDEO] Dave Sonn Shares Essential Podcast Guest Tips

Dave Sonn shares 5 essential tips for podcast guests, covering brand alignment, usage rights, and video prep. Plus, guess the one mistake he made! Watch now.

Inside the C-Suite with Eileen Diskin: A Masterclass in Bold Marketing and Human Leadership

Dive into key insights from Comcast Business CMO Eileen Diskin on leveraging grit, empathy, and data to drive brand transformation. Learn her no-BS advice on leadership, bold branding, and the future of AI in marketing.

[VIDEO] Celebrating Fair Trade Month: Arc Intermedia’s Latest Campaigns

Arc Intermedia's Dave reveals our Fair Trade USA campaign strategy. Learn how CTV ads build awareness and how a media plan leads from intent to action.

[VIDEO] The AI Mandate: Our 3 Non-Negotiable Goals for a New Website Launch

We just launched our new website! See the 3 non-negotiable goals that drove our design, including why your site must be structured to feed LLMs and talk directly to AI platforms. Watch the full video for key insights.

[VIDEO] Is AI Hurting Your Business? Here’s How to Find Out and Fix It

AI could be hurting your business, and a simple ChatGPT prompt can find out. This video shows how to address negative reports, improve your company's reputation, and ultimately boost sales.