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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Katie Schieder

Do Ecommerce Sites Need SEO and PPC?

Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.

What is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand's visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.

Why Companies Need a CRM and Email Nurturing: Unlocking the Power of Personalized Marketing

CRM and email nurturing are essential for driving business growth. Learn how tools like HubSpot, ActiveCampaign, and Marketo can transform your marketing strategy.

How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines

How can you evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity? Learn key strategies to outrank competitors and improve visibility in AI-driven search results.

Tips and Tricks for Using ChatGPT to Track Keyword Rankings

Discover how to use ChatGPT for keyword brainstorming, organizing strategies, and content ideas. Learn tips for small-scale SEO tasks and when to hire an agency for advanced SEO needs.

Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy

Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.

What are the Best AI Content Writing Tools? A Digital Marketer’s Guide

Discover the best AI content writing tools of 2025, including ChatGPT, Perplexity, and Gemini. Learn expert tips, 'cheat codes,' and why digital agencies are still essential for high-quality content creation.

How AI is Transforming the Super Bowl and What Businesses Can Learn from It

Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.

Tips for Using AI Bots Like Gemini and ChatGPT to Streamline Social Media Management

Learn how AI tools like Gemini and ChatGPT can revolutionize your social media management by streamlining tasks such as content creation, scheduling, engagement, and analytics, making your digital marketing efforts more efficient and effective.

A Very AI (Arc Intermedia) Holiday

We would like to wish everyone happy holidays and thank our clients for a successful year. Read for a glimpse into our teams AI-related holiday searches.