
Director of Content & Earned Media
Arc Years
Industry Years
As Director of Content, Katie Schieder brings an editorial eye and strategic rigor to shaping high-impact narratives that move audiences through every stage of the buyer’s journey. She leads the development of authoritative, human-first content strategies, from comprehensive thought leadership and technical articles to conversion-focused website copy, designed to capture attention, build trust, and turn readers into long-term clients.
Drawing on a diverse background in marketing with in-house and agency experience, Katie specializes in uncovering what target audiences genuinely care about: their pain points, decision triggers, and everyday challenges. She translates these insights into resonant, purposeful messaging that cuts through digital noise, strengthens brand authority, and directly supports pipeline growth.
Known for her ability to distill complex industry concepts into clear, engaging, and action-oriented prose, Katie ensures every piece of content serves both the reader and the bottom line. By pairing compelling storytelling with sharp strategic execution, she helps organizations establish distinctive brand voices that drive measurable organic engagement, credibility, and real business results.

Get inside Katie’s head and see what she thinks about various topics.
What is the most under-appreciated/under-utilized digital marketing channel?
Blogs. They give you unlimited space to talk directly to clients, earn links, show up in Google & LLM’s.
What’s your favorite thing to do when not working?
Spend as much time with my husband, daughter, and dogs – preferably outdoors on a hike or bike ride.
What is the most underrated leadership quality?
The ability to listen. Client’s know their business best, so listening to their goals & pain points is important.
What’s your most important app on your phone?
It’s a tie between the calendar app & my Dunkin app. Coffee is essential.
What’s your favorite animal?
Any rescue dogs. Adopt, don’t shop (but if you shop that’s okay too because dogs are the best.)






