Katie Schieder

Director of Content & Earned Media

9

Arc Years

13

Industry Years

As Director of Content, Katie Schieder brings an editorial eye and strategic rigor to shaping high-impact narratives that move audiences through every stage of the buyer’s journey. She leads the development of authoritative, human-first content strategies, from comprehensive thought leadership and technical articles to conversion-focused website copy, designed to capture attention, build trust, and turn readers into long-term clients.

Drawing on a diverse background in marketing with in-house and agency experience, Katie specializes in uncovering what target audiences genuinely care about: their pain points, decision triggers, and everyday challenges. She translates these insights into resonant, purposeful messaging that cuts through digital noise, strengthens brand authority, and directly supports pipeline growth.

Known for her ability to distill complex industry concepts into clear, engaging, and action-oriented prose, Katie ensures every piece of content serves both the reader and the bottom line. By pairing compelling storytelling with sharp strategic execution, she helps organizations establish distinctive brand voices that drive measurable organic engagement, credibility, and real business results.

Impressive Accomplishments and Experiences​

Recent ShopTalks By Katie

5 Questions
for Katie

Get inside Katie’s head and see what she thinks about various topics.

Katie’s Interest Gallery

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