Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of May Rowland

May Rowland

Collapsible content and SEO/AEO illustration

Collapsible Content Best Practices: Does Hidden Content Affect SEO/AEO/GEO?

Collapsible content is everywhere in modern web design, but does hidden text actually count for SEO and AI search? This article breaks down how Google and AI answer engines treat accordions, tabs, and expandable FAQs, and what best practices ensure your most important content stays crawlable, indexable, and visible where it matters most.
Schema and AI graphic

Schema for AI Optimization: Is It That Deep?

As AI-driven search reshapes how content is surfaced, schema is being reexamined as more than an SEO tactic. This article breaks down what schema actually does (and doesn’t do) for AI visibility, based on real testing and practitioner insights.

Local SEO for Healthcare Facilities and Medical Professionals

When you want more local patients to find your medical practice online, learn how local SEO can improve your visibility, build trust, and turn searches into appointments.

Healthcare SEO: Proven Strategies to Attract and Retain Patients

Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.

Ecommerce SEO: Proven Strategies and Best Practices for Success

Want to drive more organic traffic and skyrocket your sales? View proven ecommerce SEO strategies and best practices to dominate the search rankings.

6 Latest SEO Trends in 2025

Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.
PubCon Las Vegas

PubCon 2024 Minicap

May Rowland on the Arc SEO team was at PubCon 2024 when the major new Google algorithm update got announced. Read her recap of being amongst SEOs as this SEO shift was occurring.

Google Makes Changes to Rich Results: FAQ and How-To

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.

Guide to Creating and Maintaining a Wikipedia Page

Use this article as a guide for creating and maintaining an informative, objective, fact-based Wikipedia page.

The History of Google Algorithm Updates

Learn about the most significant updates to Google’s algorithm like Panda, BERT, and Helpful Content and what your website can do to make Google happy.