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“Near me” searches are everywhere. But are they still worth targeting? We break down why Google no longer relies on the phrase itself, how proximity and business signals now drive local rankings, and what actually improves visibility in modern local SEO.

Canonical tags might seem like a minor technical detail, but the format you choose can have real SEO consequences. We break down the difference between relative and absolute canonical URLs, why Google recommends absolute paths, and how small implementation choices can impact indexing, duplication, and overall search visibility.

Collapsible content is everywhere in modern web design, but does hidden text actually count for SEO and AI search? This article breaks down how Google and AI answer engines treat accordions, tabs, and expandable FAQs, and what best practices ensure your most important content stays crawlable, indexable, and visible where it matters most.

As AI-driven search reshapes how content is surfaced, schema is being reexamined as more than an SEO tactic. This article breaks down what schema actually does (and doesn’t do) for AI visibility, based on real testing and practitioner insights.

May Rowland on the Arc SEO team was at PubCon 2024 when the major new Google algorithm update got announced. Read her recap of being amongst SEOs as this SEO shift was occurring.

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.