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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of Matt Ulmer

Matt Ulmer

Vital Tips for Proper Website Analysis

If you aren't evaluating your site performance as a whole, you're doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

What Do We Mean When We Say a Conversion?

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It's an essential element of digital marketing, and so we define what is and isn't a conversion in this quick read.

Quick SEO Tip: Optimizing Content

Google has changed how it wants content written. The new key: Write for people. Learn what that means in this quick guide.

Is Google an “Answer Engine” Now?

If Google is an "answer engine" now, do you need to adjust your search engine optimization marketing efforts? Find out in this brief write-up.

Are You Ready for the New Wild West of Phone Apps?

Apple just announced fully fledged integration of third-party apps into their first-party iOS apps. What does this mean for you and your app development and marketing? Read on to find out.

A Website for the 55+ In-crowd

Explore the latest website designed and developed by Arc Intermedia -- a site for 21 retirement communities built to be as easy-to-navigate as possible.

Meet the New Gold Standard in Pest Control Information

Take a peak at a cutting edge new website designed and developed by Arc Intermedia.