Most people are first exposed to your company via your website. Is your site designed to be the first line of awareness and sales? This article can help you sharpen your most influential marketing tool.
What do you do when consumers don’t search for the type of product or service you offer? You read this article on how online marketing can get your message in front of your target audience.
Your website is a consumer’s first impression of your company. Not your beautiful offices or expertly trained staff answering the phone. If your website isn’t polished, professional, and perfect, your company isn’t respected. It’s as simple as that.
The blackout during the Super Bowl convinced companies that real-time marketing via Twitter is a new and lasting marketing trend. This article argues that those companies are wrong.
Take a good long look at your marketing copy. Does it read like a hard pitch from a used car salesman? Even good writing can often come on too strong, and end up turning a customer off. It’s time for a whole new take on marketing content.
The old ways of dealing with a crisis are gone. This article will help you make sense of how to deal with a negative situation in the world of social media.
So you’ve decided you need a mobile presence to engage the millions of smartphone users. How do you do that? This article will help you decide if you need a mobile app or a mobile website.
Online press releases are a powerful, inexpensive way to boost your SEO and get direct traffic to your site. In fact, we think they’re better for generating traffic than Facebook advertising.
The best designed website can only be successful with strong copy. Follow these 5 tips on how to write website content that will motivate your audience to take action.
Too many of us fill our marketing messages with nonspecific and unsubstantiated claims that we are the best, the cheapest, the One Your Should Buy. It’s time to stop telling potential customers we’re the best and start showing them. This article will teach you how.