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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Olivia Berry

Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Not sure whether to invest in Google Ads or Facebook Ads for your ecommerce store? View the differences and when to use each—or both—for maximum impact.

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

How to Do a PPC Audit: A Step-by-Step Guide to Better Performance

Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.

SEM/Paid Search Trends for 2025

This article explores the key trends shaping paid search and SEM in 2025, including the rise of first-party data, interactive ad formats, and advanced attribution modeling, urging marketers to adapt their strategies and leverage these trends for success.

The Future of Paid Search and SEM: Trends to Watch in 2025

The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.

Unlocking Growth: Google Ad Features Boost Local Business

Learn how to leverage Google's geo-targeted ad features for small businesses: location-based extensions, proximity targeting, and best practices.

How to Drive Growth with a Looming Recession

Learn how adjusting your digital marketing strategies during an impending recession can fuel significant business expansion while your rivals scale back.

Continuous Audience Sharing

What is Google’s continuous audience sharing for ads? Learn about the advantages of Google's latest update and how to set it up.

Welcome Arc’s New Digital Marketing Specialist, Olivia Berry

Arc's new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.