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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Patrick Coyne

Google Authenticity Update

What Google’s “Authenticity Update” Means for GEO and Content Creation

In early January 2026, Google rolled out a major algorithm change dubbed the “Authenticity Update.” The update sharpens Google’s ability to reward genuinely human content, raising new questions for creators and marketers.
best ai visibility tracking platforms

The Best AI Visibility Tracking Platforms for 2026 (Compared & Ranked)

What are the best AI visibility tracking platforms for 2026? Compare Scrunch, Profound, Semrush, and more to track brand visibility in AI answers.

Reddit and the Financial Industry: Stats and Information on Why Reddit Should Be Part of Your Marketing Plan

Discover why financial institutions can't ignore Reddit. Get key stats on popular finance subreddits, see how consumers seek advice, and learn the strategic way banks are using Reddit for market research, trust-building, and organic visibility.

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

[CASE STUDY] Impact of AI Search on User Behavior & CTR in 2026

Explore with us how AI search is changing user behavior and impacting click-through rates, and what it means for SEO strategy.

How to Measure SEO Performance in 2026 and Beyond

With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2026? Arc Intermedia explores other key metrics for SEO.

Query Groups are Coming to Google Search Console: What Does it Mean for Marketers?

Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.

Building the Best Ever Digital Marketing Tech Stack for 2026

The right digital marketing tech stack can improve efficiency and accelerate your brand's growth. What should your tech stack look like in 2026? Learn more.

Google Disables &num=100 parameter: What it Means for SEO & Tracking

Google has removed the &num=100 search parameter, impacting SEO tools and reporting. Learn what changed, why it matters, and how marketers should respond.

Google SEO Algorithm Leak: Key Points and What They Mean for SEO

A leaked Google document reveals critical search ranking factors, including the importance of clicks, backlinks, homepage quality, and content freshness, potentially changing the SEO landscape.