Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of Patrick Coyne

Patrick Coyne

STUDY: Knowledge Base Content Earns 4.5x More AI Search Visibility Than Traditional Website Pages

Discover why structured knowledge base content earns more citations and impressions in generative AI search, plus how to structure your content strategy.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: July 2026 Roundup

Catch up on important AI & organic visibility news for July 2026, including social media data in Google Search Console, a growing connection between paid media and AI search, why businesses must verify how AI platforms represent them, and more.

Using Query Fan-Out to Improve Your SEO Strategy

Learn how query fan-out works in AI search and how to adapt your SEO strategy. Discover passage retrieval, topic clusters, and best practices for higher visibility.

Query Fan-Out: The Definitive Guide for Marketers in 2026

Learn what query fan-out is, how Google AI Mode, ChatGPT, and other AI search platforms use it, and why it matters for SEO and content strategy in 2026.

Google Search Console Adds Generative AI Performance Reporting for a Major Step Forward in AI Visibility Measurement 

Google adds generative AI performance data to Search Console. Discover what’s changing, why impression metrics matter, and how to optimize for AI visibility.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: May 2026 Roundup

Catch up on important AI & organic visibility news for May 2026, including Google's search-shattering announcements, tracking AI traffic from within Google Analytics, and how Perplexity ranks content.

AI Shaping Discovery: Future of SEO & PR | Philly Ad Club

Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.
New Google Search Bar

Google I/O 2026 Just Changed Search Again: Here’s What It Means for SEO

Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.

Who Gives a @!#$ About Schema?

LLMs can read messy text, but AI search isn't just one big model. Learn why schema markup is essential for the retrieval systems, knowledge graphs, and discovery engines powering the future of AI.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: April 2026 Roundup

Catch up on important AI & organic visibility news for March 2026, including Google changes, PR in AI results, and shopping agents.