Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Catch up on important AI & organic visibility news for May 2026, including Google's search-shattering announcements, tracking AI traffic from within Google Analytics, and how Perplexity ranks content.
Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.
Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.
LLMs can read messy text, but AI search isn't just one big model. Learn why schema markup is essential for the retrieval systems, knowledge graphs, and discovery engines powering the future of AI.
Catch up on important AI & organic visibility news for March 2026, including Google changes, PR in AI results, and shopping agents.
Is your brand invisible in ChatGPT and Google AI Overviews? Learn why traditional SEO fails in AI search and how to optimize your strategy for maximum visibility.
Catch up on important AI & organic visibility news for March 2026, including Google changes, PR in AI results, and shopping agents.
Google’s new Gemini-powered Ask Maps feature is changing local SEO. How can digital marketing professionals adapt?
In early January 2026, Google rolled out a major algorithm change dubbed the “Authenticity Update.” The update sharpens Google’s ability to reward genuinely human content, raising new questions for creators and marketers.
What are the best AI visibility tracking platforms for 2026? Compare Scrunch, Profound, Semrush, and more to track brand visibility in AI answers.