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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Rasheed Hendricks

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.

Chrome Ad-Block Browser: Making the Internet Less Annoying

Google Chrome has launched the new version of its browser with ad blocking technology. Read about the update, why they made this decision, and how it impacts marketers as well as users.
Brand-Awareness-and-Lead-Generation-sales-funnel

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

Free Magic Digital Advertising Budget Tracking Tool

Learn how this tool can give you the ability to compare all your campaigns on a central dashboard or review individual efforts for Google, Bing, retargeting, display advertising, social media, and more. Track spend, conversions, and success. Get it now!

Digital Digest: Mobile First, How-to’s, R.I.P Vine

Welcome to the Digital Digest! Find a collection of the best SEO, SEM, Inbound Marketing, and general Digital Marketing stories from this November 2017.

Where Did The Right-Side Ads Go on Google?

Google changed how ads work in their search results. Find out what this means for you.