Digital Digest: Mobile First, How-to’s, R.I.P Vine

Rasheed Hendricks
Rasheed Hendricks Director of Digital Advertising & Analytics

Another round of the Digital Digest! Where we collect all the best SEO, SEM, Inbound Marketing, and general Digital Marketing stories from this past month. And with so many posts and stories appearing in November 2016, there was plenty to choose from – let’s dive in:

General Digital Marketing


Paid Search


  • Google Launches Mobile-First Index Experiment (Search Engine Roundtable): In short, Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site. Google said they “primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” So if your mobile site is terrible, that can make for a much larger problem in Desktop rankings as well.

Inbound Marketing

  • 4 Features that Just Made HubSpot Way More Content Friendly (IMPACT /
    • Content Strategy will help you see what content is bringing in the most leads and give you the data you need to validate your strategy to your clients
    • Composer – allows team to collaborate on blog posts, similar to Google Docs
    • Collect – similar to EverNote’s ability to pin/collect online content you find online for later use or quoting
    • Google AMP – HubSpot has officially rolled out Google AMP to all websites and blogs hosted on its platform
  • How to Beat Your Competitors Rankings with More Comprehensive Content (Moz): Know your users so you can answer all their questions on a particular topic in one comprehensive document and present content that your competitors will not or cannot create