First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

How AI is Transforming the Super Bowl and What Businesses Can Learn from It

Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.

Which Ecommerce Platform is Best for SEO in 2025

Discover the best SEO-friendly ecommerce platforms for your business. Find top-rated platforms for SEO success: BigCommerce, Shopify, Magento, and more.

Paid Search and AI: What Executives & Marketing Decision-Makers Need to Know

AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.

AI Search Engines: The Next Frontier in Digital Marketing

The rise of AI search engines is transforming the digital marketing landscape, requiring businesses to adapt their strategies to focus on user intent, conversational marketing, and building strong online reputations to maintain visibility and success in this evolving search environment.

Understanding AI: Capabilities & Limitations

This article explores the two primary types of AI – Generative AI and Predictive AI – to help you understand their differences and how they can be leveraged to achieve specific business goals.

The Invaluable Role of Schema Markup in Preparing for the Future of Generative AI Search

Learn how to enhance the schema markup on your website so you’re fully prepared for any upcoming advancements in generative AI search.

Unveiling the Impact and Innovation AI Summit: Transforming the Future of Marketing

David Sonn’s recap of Impact and Innovation AI Summit.

Arc Intermedia’s Thoughts on AI in SEO

Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.

The Pro’s and Con’s of Using ChatGPT for Your Business

ChatGPT is a big topic of discussion when it comes to content creation. Read about what our team thinks of the tool & how it can help your business.