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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Chyenne Smith

In half a decade focused on the search optimization industry, Chyenne has become an expert in digital discoverability. Not just recruited by companies to educate them on how to be more visibility online, she has also educated future marketers through a workshop for graduate students, and has her own M.S. in marketing as evidence of her emphasis on continuous learning. A constant presence at conferences, Chyenne’s knowledge and experience has made her articles for Arc Intermedia a must-follow.

Google Preferred Sources: August 2026 Updates You Should Know

Google’s August 2026 Preferred Sources updates make the feature more actionable for brands and publishers. Learn about the new embeddable button, its potential impact on organic and AI visibility, and what teams should consider doing next.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: August 2026 Roundup

Discover August 2026 AI search trends: Knowledge Base AI visibility, query fan-out, Google Search Console social tracking, Reddit citation drops, and spam updates.

Google Search Console Now Shows How Your Social Media Content Performs in Search

Google Search Console’s new platform properties make it possible to measure how social and video content appears in Google Search and Discover, giving marketers a clearer view of organic visibility beyond their websites.
ChatGPT vs Claude

ChatGPT vs. Claude for Marketing: Which AI Tool is Right for Your Team?

We compare ChatGPT and Claude to determine which AI tool is best for marketers right now.

Google Expands Social Media Updates in Google Business Profiles to Desktop

Google is now displaying social media updates directly in Business Profiles on desktop. Learn what this means for local visibility, & your content strategy.

How to Explain Declining Traffic in the Age of AI Search

Traffic is down, but that doesn’t mean SEO is failing. Learn how AI search is changing performance metrics and how to explain the shift to stakeholders.

Bing Introduces AI Performance Reporting: What Marketers Need to Know

Bing’s new AI Performance report gives marketers a clearer view into how their content appears in AI-powered search experiences. Learn how this tool tracks citations, reveals AI-driven visibility, and helps shape smarter SEO strategies for the future of search.

Inside Google’s Web Guide: The AI Tool Redefining Search Intent and Discovery

Learn how Google’s AI-powered Web Guide changes search behavior by clustering queries into themes—reshaping SEO, discovery, and content marketing strategies.

Google Search Console is Expanding into Social Search Insights

Google is testing a new Search Console update that pulls social-media performance directly into Insights. Learn what data you can see and how to prepare.
ChatGPT-5

ChatGPT 5.0: What to Expect from ChatGPT 5.0

After the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request.