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Chyenne Smith

WTSFest Philadelphia: Key Takeaways on AI, SEO, and Building Brand Trust

My first WTSFest Philadelphia brought fresh perspectives on AI search, technical SEO, content strategy, and brand trust. Here are the key takeaways from the conference and how they can complement proven SEO strategies to strengthen organic visibility.

Google Introduces Customizable Dashboards in GA4

Google has introduced customizable dashboards in GA4, giving marketers a more flexible way to organize KPIs and visualizations in one place. Here’s what’s new and how dashboards differ from existing GA4 reports.

Google Preferred Sources: August 2026 Updates You Should Know

Google’s August 2026 Preferred Sources updates make the feature more actionable for brands and publishers. Learn about the new embeddable button, its potential impact on organic and AI visibility, and what teams should consider doing next.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: August 2026 Roundup

Discover August 2026 AI search trends: Knowledge Base AI visibility, query fan-out, Google Search Console social tracking, Reddit citation drops, and spam updates.

Google Search Console Now Shows How Your Social Media Content Performs in Search

Google Search Console’s new platform properties make it possible to measure how social and video content appears in Google Search and Discover, giving marketers a clearer view of organic visibility beyond their websites.
ChatGPT vs Claude

ChatGPT vs. Claude for Marketing: Which AI Tool is Right for Your Team?

We compare ChatGPT and Claude to determine which AI tool is best for marketers right now.

Google Expands Social Media Updates in Google Business Profiles to Desktop

Google is now displaying social media updates directly in Business Profiles on desktop. Learn what this means for local visibility, & your content strategy.

How to Explain Declining Traffic in the Age of AI Search

Traffic is down, but that doesn’t mean SEO is failing. Learn how AI search is changing performance metrics and how to explain the shift to stakeholders.

Bing Introduces AI Performance Reporting: What Marketers Need to Know

Bing’s new AI Performance report gives marketers a clearer view into how their content appears in AI-powered search experiences. Learn how this tool tracks citations, reveals AI-driven visibility, and helps shape smarter SEO strategies for the future of search.

Inside Google’s Web Guide: The AI Tool Redefining Search Intent and Discovery

Learn how Google’s AI-powered Web Guide changes search behavior by clustering queries into themes—reshaping SEO, discovery, and content marketing strategies.