Senior SEO/GEO Manager
May Rowland isn’t just an SEO strategist, she’s an explorer at heart. Whether she’s guiding clients to the top of Google, navigating the fast-changing waters of AI search, or fine-tuning user experience details that turn clicks into customers, May thrives on the thrill of discovery.
At Arc Intermedia, she blends proven SEO fundamentals with future-facing strategies to ensure her clients aren’t just keeping up with search engines, they’re outpacing them. Certified in GA4 and armed with a Communication degree from Westfield State University, she has the credentials to match her curiosity. But what really sets her apart is the way she transforms complex data into actionable strategies that make growth feel not only possible but inevitable.
When she’s not helping brands shine online, May is usually out chasing new adventures. A proud New Englander with saltwater in her veins, she’s just as likely to be hiking, whale watching, or discovering hidden gems in a coastal town as she is crafting the perfect metadata strategy. She’s also a pet-sitting mogul, a lifelong learner, and a full-fledged Swiftie who believes there’s a Taylor lyric for every client win.
If May wasn’t in digital marketing she would be a whale watching guide.
Get inside May’s head and see what she thinks about various topics
What experience has made you a better marketer?
Working with industries that couldn’t be more different from each other, it forces you to get creative fast.
What makes you a leader in your field?
I stay curious and test everything. I’m not afraid to try a new approach if it gets clients ahead of the curve.
What are the three most important talents for a digital marketing professional?
Curiosity, adaptability, and clear communication.
What’s your favorite thing to do when not working?
Be near the ocean. Bonus points if there are whales involved.
Is Matt Ulmer really as great to work with as it seems he’d be?
Yes… but we can’t let him hear that.
Surfing is on the agenda for next summer