Olivia Berry

Senior Digital Advertising Manager

Arc Years

Industry Years

As a Senior Digital Advertising Manager at Arc Intermedia, Olivia Berry leads high-impact digital media strategies across search engine marketing, paid social, and programmatic display. She serves as a trusted advisor in client engagements, providing strategic direction, clear insights, and performance-driven recommendations.

Olivia oversees complex paid advertising programs and search optimization initiatives across platforms including Google, Microsoft, Amazon, Walmart, LinkedIn, Meta, Simpli.fi, and Trade Desk. Known for her command of tracking and analytics, she specializes in advanced conversion measurement, attribution accuracy, and performance diagnostics.

Relentlessly curious and deeply analytical, Olivia transforms data into decisive action, helping clients maximize return on investment while navigating an ever-evolving digital landscape with confidence and precision.

Impressive accomplishments and experiences

Recent ShopTalks by Olivia

What is Google’s New AI Max Feature?

Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Ecommerce PPC: Proven Strategies & Best Practices for Success

7 questions

for Olivia

Get inside Olivia’s head and see what she thinks about various topics

What country did you find most interesting to visit?

Some of my favorite countries are the ones you might not expect. I loved Slovenia for its gorgeous lakes and outdoor activities.

What ad platform do you find to have the best built-in targeting?

Recent updates to Meta’s targeting signals have made it one of our go-to platforms. Even for B2B clients, we are seeing strong performance and significant success.

What’s your favorite city in Italy?

Naples is one of those Italian cities you have to experience at least once. I may be biased from having lived there, but it’s truly a must-visit. Often referred to as Italy’s “garbage city”, Naples can feel rough around the edges. Beyond the grime, chaos, and wild drivers lies a vibrant city full of history, culture, and unexpected beauty.

What’s the most common mistake you see in ad creative?

Some of the most common mistakes I see are ads that don’t include a clear CTA (like “schedule a tour”, or “download this pdf”) and ads that lack strong imagery. The best-performing ads always use high-quality creative.

What was your biggest challenge as a college athlete?

The biggest challenge was time management. Balancing a full-time course load with practices and lift schedules required learning quickly how important it is to use time efficiency in order to be successful.

What’s your best travel tip?

Despite being an avid traveler, I’m probably not the best person for travel tips. I usually pack, book hotels, and plan everything at the absolute last minute. I’ve flown to countries without a hotel booked. I like to travel on a whim!

What’s your favorite restaurant in Philadelphia?

One of the best restaurants in Philly is Suraya. It serves some of the best Lebanese food I’ve ever had.